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Google Updates Search Algorithm Daily in 2010

Look past the tee shirt– Google principle engineer Matt Cutts is legit. In the video below, Cutts explains the phenomenon of continuous changes to Google’s “algorithm”, stating that it was updated between 350 and 400 times–in batches– during the year 2009. Talk about constant improvement.   Search Engine Watch defines algorithm as “the technology that a … Continued

Upright SEO Tip: The Keyword “2010”

<Here’s a little tip.> When Upright is developing a new website, our team runs multiple reports to define site keywords. <It gets more interesting!> Recently one of our team noticed the term “2010” appearing as a popular search term modifier. For example, we can see that roughly 132,000 people have searched “tornado 2010” so far … Continued

Share YouTube Activity on Facebook, Twitter in 2010

Social networks are getting even more connected!  Case and point?  Social media sites are allowing users to cross-publish activity from one social media profile…into another. Now you can announce YouTube uploads through Facebook, Twitter and Google Reader automatically. Ready to post a new video to YouTube?  Follow these simple steps so your entire social network … Continued

Google Maps Finally Supports Service-Based & Home-Based Businesses in 2010

Google Maps has added a new feature that enables those in the service industry to include their “service areas” as well as allowing those working from home the option of excluding their home office address from the listing. In the past, companies like plumbers and window retailers could only include the address of where their … Continued

Your 2010 Weekly Facebook Page Update: What’s the Deal?

You may have received an email yesterday or the day before from Facebook that caused you to delete it, thinking it was spam.  In fact, it’s just the opposite.  Though this feature hasn’t been formally announced by Facebook themselves, it’s part of a bigger plan called “Post Insights” that was introduced in February.  Facebook appears … Continued

comScore Search Website Trends, February 2010

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this … Continued

Can You Actually Be On Facebook Too Much?

As we have said before in previous blog posts, Facebook is the world’s largest social media networking site, with over 400 million users.  The average user in the United States is a female between the ages of 25 and 34.  From 2008 to 2009, total minutes spent on Facebook increased from 1.7 billion to 13.9 … Continued

How Popular Are Your Internet Settings?

Choosing an Internet browser (the program you use to access the Internet) may seem like a non-decision.  Historically, many people have simply used the Internet browser that ‘comes on their machine.’  They assume all browsers are the same.  However, with each new version released, browsers like Firefox, Internet Explorer and Safari are differentiating their features. … Continued

The Value of Social Media

Not on the Social Media bandwagon?  Check out what Nielsen Online, the global leader in media information, is saying:  It may be time to hop on. In terms of “traditional media”, first came the radio, taking 38 years to capture an audience of 50 million.  Then came the television, which took 13 years to capture … Continued

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