Quality Content Ranks Higher with Google 2011 Changes
Last week Google announced it made changes to its search algorithms that resulted in the engine placing more emphasis on content quality when determining website rankings. This is the latest in Google’s ongoing effort to return the most relevant query results for its users. Google reports that these adjustments have impacted 11.8% of their queries. … Continued
Black Hat SEO Leads Big Retailer into Big Trouble with Google in 2011
Upright clients know that we are committed, not only to providing effective search engine marketing, but also to using only “white hat” ethical SEO practices. A recent story in The New York Times reminds marketers why ethical processes are so important, and reports on how a large, well-known retailer got burned by “black hat” SEO.
DuckDuckGo: Emerging Search Star Squares Off With Google in 2011
As search engine innovator Google has continued to develop new ways to gather information and enhance its services, users have become more mindful of privacy issues. Three years ago, this concern led entrepreneur developer Gabriel Weinberg to cry “fowl” and begin work on DuckDuckGo, a search engine that would place a priority on user privacy. … Continued
#1 Ranked Facebook takes Social Media to a New Level in 2011
According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com. … Continued
The Season for Memories
The holidays are a time of celebration, traditions, and making special memories with family and friends. In honor of the season, the Upright team has some Christmas memories we would like to share with you. A few of these Christmas memories sound like they could be made into great holiday movies. Or perhaps, it’s the … Continued
Accentuate the Negative
In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can … Continued
Optimizing Videos for YouTube Search in 2010
YouTube offers video uploaders many features to ensure their videos get found more often in searches. And we’re ready to share them! A few extra steps that will get your video in front of more consumer faces: 1) Use the YouTube Keyword Suggestion Tool. Input terms into the tool to describe your video, for new … Continued
Upright Expert Cited in 2010 Cincinnati Business Record
In a recent Cincinnati Business Record article, Topping the Web, our very own SEO Director, Allison Kulage, provides expert insight on the best ways for businesses to garner top search engine rankings. The focus of the article, which also includes the observations of two other area SEO professionals, is on the most effective methods for … Continued
Locating Business Marketing Opportunities in 2010 with Facebook Places
Facebook has long been the virtual hub that allows people find each other and connect. Now, an interesting new Facebook option allows users to also find each other at physical locations. As more people in the Facebook community are beginning to use this new feature, businesses are exploring how it can be useful as a social media marketing tool.
Does 2010 Google Voice Speak to Your Needs?
For the last few weeks, U.S. fans of the search engine giant, Google, have been trying out its VoIP telephone service, Google Voice. Over a million people have signed up for this free service, which joins a cornucopia of Google goodies. With the wide range of communication features offered through Google’s Gmail interface, sorting them … Continued