Demand for Positive Reviews (Fake Ones!)
Online reviews are increasingly growing in importance (You may be thinking, “duh”!). But not only are they extremely important for YOUR company, they’re just as important for when you’re not at work. You want people to trust what’s being said about where you work, but you also want to trust that the restaurant you go … Continued
Verify Your Business in Google Places & Bing Local Business Center in 2011
Every business– from local start-ups to international corporations– benefits when they claim their location profiles in the Top 3 search engines’ local listing centers. The Top 3 local listing centers are: Google Places (formerly Google Maps) Bing Business Portal (formerly Bing Local) Yahoo! Local Listing Center The larger your business and the longer it’s been … Continued
What % Click Search Results in Positions 1-10 in 2011?
The stat was ingrained in my mind. That 89% of search engine users clicked a result on Page 1. But a new study, published recently by Slingshot SEO, debunks that old statistic. Reported today by thought-leader Search Engine Watch, the number of people who click on results from Page 1 of search results is now … Continued
Google Business Profiles to Become Un-Free in 2011?
Eyebrows are raised. The sheer timing of recent changes to Google Places (reported here) and the introduction of Google+ (reported here) is suspect. Google strips a considerable amount of information from Places profiles in the same month as they release Google+, which enables rich social interactions for users. A coincidence? Local Search experts are reading … Continued
Sharing Google Reviews in 2011
Now more than ever, people are relying on online reviews before making a purchasing decision. In fact, “84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago”, according to a recent survey by Brand Reputation. Because of the growing popularity of online reviews, … Continued
2011 Google Places Updates
Google Places listings are looking different from week-to-week, as Google actively tests different profile displays. Last week, Google axed 3rd party reviews from Places listings (reviews from sites like Yelp.com), and removed the “More About This Place” feature where business citations were listed. What’s next? After researching and following these changes closely and anxiously anticipating … Continued
Google+ (A New Social Platform in 2011)
Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and … Continued
Tuesday Tip: Top Ways to Clean Up Your Social Media Identity
The way you represent your brand on social media networks is as important as being on the most prominent channels. You may be on Twitter, Facebook, LinkedIn and YouTube, but if you’re not managing how your brand is being represented, then why be on there. Upright has given you information on how to create the … Continued
Tuesday Tip: Save Search Time with Google Instant Previews
If you do a lot of searching on Google, you may have noticed the recent addition of a small magnifying glass icon next to your search results. This Google feature, called Instant Preview, allows users to view a quick snapshot of a web page without having to follow a link to the actual website. While … Continued
Tuesday Tip: Get A FASTER Website
Loading…loading…………loading………………………….. Do you dream of a faster website for your business? A fast-loading website: – Earns better rankings in Google (Announcement from Google) – Earns better ad placement when using Google Adwords paid advertising – Improves satisfaction in site visitors (They get the info they need faster!) – Increases the number of pages one visitor … Continued