Local Search – There’s No Place Like Home
As Dorothy discovered when searching for her heart’s desire, she did not have to look any further than her own backyard. This concept seems to be proving equally true for consumer search and online marketing. In order to find your future customers, you need to understand where they are looking for you. As consumers are … Continued
What Google Actions Could Affect You in 2012
As the biggest name in online search, Google answers more than one billion queries every day. In order to maintain their powerhouse reputation, Google is continuously tweaking their methodology, which allows them to offer the best possible search results for users while presumably keeping webmasters from “gaming the system” to gain better rankings. Website owners and … Continued
2012 Yahoo! Updates Local Marketing Dashboard
Developed for the non-marketing professional who wants to promote a small business, the free Yahoo! Marketing Dashboard provides a means for the monitoring and analysis of online marketing efforts. Yahoo! Marketing Dashboard allows users to: Monitor business listings on search engines and directories Follow what customers are saying online and manage business reputation Track website visits … Continued
Google Unleashes Penguin in 2012
At the end of April, Google released a new algorithm update designed to improve search results for users by targeting what Google considers to be “webspam.” The “Penguin Update”, as it is known, follows the “Panda” series of algorithm updates, which focused on penalizing low quality sites with poor content. Targeting webspam is not a … Continued
Upright’s Eric Frye Has “Cameo” in Airtime Demo Video
Napster founder Sean Parker launched an ambitious new social video platform in New York City on Tuesday. Connected through Facebook, Airtime allows you to video-chat with strangers around the world with your same interests. The official launch event featured demo video chats between celebrities Snoop Dogg, Jim Carrey, Ed Helms, Julia Louis-Dreyfus, Joel McHale, Alicia … Continued
Meet Google+ Local in 2012 (Google Places Is Dead)
UPDATE: MAY 30, 2012 Google announced in July 2011 that there would be one day be Google+ business profiles. We didn’t know they’d look like THIS…
Upright Attends Cut & Paste Design Competition
The first Cut&Paste digital design competitionwas held in New York City in 2005. It has grown massively since. Today, preliminary rounds are held in each of 12 cities worldwide — with winners competing in the Global Championship in NYC each year. This past Saturday, I was in attendance for the Los Angeles qualifying round of … Continued
Social Media Explained with Donuts
What do social media and donuts have in common? Both are something one may enjoy at the start of the day. Both are available in a wide variety of types and flavors to suite a broad range of individual tastes. Recently, a North Carolina based marketing company tied these two subjects together in an interesting … Continued
Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites
Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones? This report asserts that as of early 2012, the experience … Continued
How Does My Website Look On Different Computers & Mobile Devices?
We receive this question all the time. Often it starts with the line, “I checked the website from home and ______ was different…” Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different … Continued