2011 Googlers Happier with Bing-Yahoo Results?

Posted by Upright Team

Various reports released in March 2011 state that the search engine Bing has surpassed partner Yahoo in percentage share of US searches. (As previously reported by this blog, Yahoo now displays Bing’s results for searches, hence the term “partner”.)

Never one to believe rumors, we turned to the official comScore report to give us the hard facts. Truth is, Bing continues its slow rise towards Yahoo’s 2nd place position behind Google. Bing is still in 3rd place. The official February 2011 search shares are:

Google 65.4% (-.02% change)
Yahoo 16.1% (0.0% change)
Bing 13.6% (0.5% change)

But there are hints of a major game-change:

Experian Hitwise said in a statement, “Yahoo! Search and Bing achieved the highest success rates in February 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 66 percent.”

In other words, search users are finding what they want at Bing and Yahoo 81% of the time. When they use Google, they are “clicking through to” results at a much lower rate. Are Googlers simply finding the info they need directly on the results page itself, sidestepping the need to click into a website? Or are Googlers truly becoming dissatisfied? Any real dissatisfaction with Google results over time suggest continued growth for the Bing-Yahoo partnership. We’ll keep you posted!

Tell us your thoughts: Have you begun using Bing or Yahoo more frequently, because you are dissatisfied with Google results?

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