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Honoring Those Who Served and Sacrificed: The 75th Anniversary of D-Day

Assault landing WWII

Assault landing, one of the first waves at Omaha. The Coast Guard caption identifies the unit as Company E, 16th Infantry, 1st Infantry Division. Photo courtesy of Center of Military History.

Today is a day of remembrance. June 6, 2019 is the 75th anniversary of Allied forces invasion on the beaches of Normandy, France. This decisive operation marked a turning point in World War II, giving the Allied forces a strong foothold in the battle against occupying Nazi Germany.

The Army’s D-Day history website provides an overview of this event:

“The Normandy beaches were chosen by planners because they lay within range of air cover, and were less heavily defended than the obvious objective of the Pas de Calais, the shortest distance between Great Britain and the Continent. Airborne drops at both ends of the beachheads were to protect the flanks, as well as open up roadways to the interior. Six divisions were to land on the first day; three U.S., two British and one Canadian. Two more British and one U.S. division were to follow up after the assault division had cleared the way through the beach defenses. (more…)

Case Study: Domestic Nonwovens Producer Gains Leads and Recognition with Upright Program

Case Study Upright Program

Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer.

About the Client

WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics.WPT Logo
Serving global markets in the medical, hygiene, and industrial sectors since 2008, the company provides high quality, affordable products that fit the needs of small order customers and large multinational corporations alike. The original WPT plant was constructed in the early 1970’s. Since then, the company (more…)

Presenting the Newly Updated G Squared Engineered Products Website

New website designUpright Communications is proud to present the newly updated G Squared Engineered Products website.

Our client, G Squared Engineered Products, is a technically-oriented manufacturer’s representative agency and distributor that has served the Gulf Coast region, including Louisiana, Mississippi and parts of Texas and Alabama, since 1980. They represent manufacturers of specialty process equipment such as fired heaters, fans, pumps, filters, air pollution control systems, and corrosion resistant pipe. Their goal is to help client improve process capability, increase efficiency, solve problems, expand flexibility and reliability, all while reducing costs and increasing profit. (more…)

Upright Communications Internship | Final Post | Entry 4

digital marketingWrapping up the Upright Communications intern series, I can safely say it’s been a semester for the books! Over the past fourteen weeks, I’ve been able to further build out my knowledge in the digital marketing industry, witness ongoing agency and client relationships, and obtain a strong sense of what an Account Manager position entails.

As the semester comes to a close and I say my goodbyes to the team, I’ve discovered three crucial skill sets I will need to bring with me into other internships and jobs.

Do Your Research

Whether you’re pitching to a potential client, preparing to re-design your website, or even writing content for your website, you need to perform necessary research. Nobody is going to buy into your sales pitch if you aren’t even willing to appropriately prepare yourself. (more…)

What We’re Thankful For

Give ThanksWith Thanksgiving and other holidays right around the corner, the Upright Team got to thinking and realized there’s so much to be grateful for. Of course, we are passionate about digital marketing and website optimization, but if it wasn’t for our exceptional clients our jobs just wouldn’t be the same. Working with invested, curious, and impressive individuals make our day-to-day interactions all that more exciting and fun.

We went around the office and asked Upright members to speak to what they’re most thankful for and anything else they wanted to add. We hope you enjoy reading this post just as much as we enjoyed creating it. (more…)

Upright Communications Internship | Weeks 5-9 | Entry 3

Hi again, hope you’re enjoying the Upright Communications blog and the intern posts! Only a few weeks later and I’ve got a bunch to update you guys on. I cannot believe we are already nine weeks into the semester and internship. Boy is the fall busy!

The Upright team has done a wonderful job including me on new tasks and finding ways for me to contribute towards overall company efforts. I’ve enjoyed getting better at weekly and daily tasks but still enjoy the learning curve that comes with each new project. (more…)

Upright Communications Internship | Weeks 1-4 | Entry 2

It has officially been four weeks at Upright Communications, and it’s safe to say that I have been busy! Whether it’s scheduling social media posts, writing blog articles, or conducting keyword research, I have been getting my hands on a ton of work and learning a bunch along the way.

I have worked with several digital marketing platforms and tools including Hootsuite, SEMrush, MailChimp, and Google My Business (GMB). I’ve learned how to schedule social media posts in Hootsuite, organize and create email campaigns in MailChimp, manage local listings on GMB, and create landing pages for clients. And this is just the beginning! (more…)

Where Were You On 9/11?

As a team, Upright Communications recalled our personal accounts on September 11, 2001. Nearly two decades ago, it is amazing how much detail we are able to include in these stories regarding whereabouts and emotions regarding that dreary Tuesday morning. (more…)

Upright Communications Internship Introduction | Entry 1

Emma

Hi there, Emma here, and I’m happy to announce that I am Upright Communications’ intern for the fall semester! I am currently a senior at the University of Cincinnati pursuing a major in marketing and minor in business analytics. I am part of UC’s co-op rotational program and have completed several other internship experiences in various industries including market research, venture capital, and digital marketing.

I was immediately interested in Upright’s internship posting when I noticed the title “Junior Account Manager.” Not only did this sound like an incredible opportunity, but this is exactly the type of role I am looking to pursue once I graduate. I am excited to gain exposure to real clients with real needs and witness my own deliverables be implemented to improve client website performance.

(more…)

Upright Customer Spotlight: S&S Tire Launches NEW Website

S&S Tire website designUpright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and 11 wholesale tire distribution centers that do business in 18 states and employ over 600 people.

The newly enhanced S&S Tire corporate website encompasses three individual websites, representing the three segments of their business – Retail, Commercial, and Wholesale. Each of the sites features a bold and updated look, along with the familiar helpful resources their customers count on. Each of the sites features an easy-to-navigate, intuitive design as well as extensive information about the company’s products and services. (more…)

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