Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users will engage. The next question to pop into your brain is likely to be, “how will they determine what is engaging material?” Well, there are over 200 factors that determine which posts will be pushed out and in effect dictate how to create an engaging post. Below are three primary ways you can beat Facebook’s new algorithm.
1. Don’t “like bait”! Facebook will be able to index words such as, “like”, “comment” or “share” in the text of post. For example, text such as “hit share if you think this is funny” is considered like baiting. Facebook will recognize this and not push out the post. They are trying to give users what they want to see, rather than force content on them. Facebook looks at this component the way Google looks at spam – they sniff it out and bury it, or remove it all together.
2. Understand your audience! It has always been important to know your active public, but with the algorithm update, you are going to want to know them much better. Understanding your audience will help you better select content for your postings. Do they prefer funny posts, serious posts or politics? Understanding what works for them will help you create engaging copy without resorting to like baiting. It’s a double whammy win for the marketers!
3. Engage with your fans! This may seem like a “well, duh” to you, but engaging with your fans will help the overall posting engagement. For example, if someone commented on a recent post, be sure to stay on top of your game and like the comment right away or comment back right away. Stimulating more of a “real time” engagement with the fan will make them feel special. It will encourage them to continue to connect with your page. It is also a good idea to connect with our local businesses in your area by liking their page and material. They will normally like your page and material in return.
There you have it, social media marketing friends. While Facebook may be selecting the content it pushes out, you do not necessarily have to pay to boost a post or advertise. We are here to tell you that a little savvy goes a long way, and being savvy is what social media marketing success is all about!
If you’d like some assistance with your Facebook marketing, or any other social media marketing campaigns, give us a call!