Search Engine Marketing
Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your buyers. The marketing experts working for large chain retailers are not spending time with the customers in your neighborhood. Your firsthand experience and knowledge gives you the power to make your marketing more effective. One way to apply that knowledge is in your choice of the keywords you target in your online marketing campaign. (more…)
Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search.
How the Google Q&A Feature Works
When consumers use Google Maps or Search to find a product or service, local business listings appear. After clicking on a particular business listing the user will see a summary of information about the business, including location, hours, pictures, reviews, and more. This new listing feature will allow users to scroll down to a Question and Answer section, where they can browse FAQs or ask new questions about the business. (more…)
One of the main reasons of having a website is so that your business, product or services can be found on the internet. Search engine optimization, SEO, is the key ingredient to making sure your website is found by those who could benefit from your business. There are over 300 ranking factors that search engines use to determine which sites rank for certain keywords. The most popular search engine, Google, isn’t totally transparent on the 300 ranking factors but SEO specialists have a pretty good grasp. We won’t dive in to all 300 ranking factors (because that would be very overwhelming) but we can give you our top six ranking factors. (more…)
Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local strategies and to continually monitor the campaign’s effectiveness to get the most from it.
Google research shows that shoppers are inspired to visit a local retail location after finding information such as store hours and location, or product availability and price.
“A common myth is that as a result of searching online, shoppers will only visit e-commerce sites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores.” (more…)
An unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways. As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted and what you need to do.
The Fred update seems to be targeting the quality of links on a given website. These include the relevant online channels that link to the website – examples can include Yelp, Google+, LinkedIn, and more. Over time, a website will naturally acquire links, but the process of link building can also be assisted by services like MozLocal, which submit a website to a variety of online directories concurrently. Links are important in establishing your credibility with Google, which will result in Google showing your website more prominently and consistently in searches for your products and services. (more…)
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content.
According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in page views. From Kissmetrics, 18 percent of mobile users will look for something else if a site doesn’t load in under 5 seconds. This figure increases to 30 percent of users if the load time reaches 10 seconds. You can probably recall yourself doing this when a page loads too slowly on your mobile device. Who wants to sit and wait? (more…)
It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue. So, let’s make your website and search engine optimization (SEO) work alongside your current marketing plan.
Here are some statistics to prove it’s going to be important: (more…)
A recently conducted survey reports that almost 55% of searchers don’t know which links in the search engine results page are Pay Per Click (PPC) ads. Can you find The Google Ad Words PPC ads in Google’s results in the screen shot below?
I will say that I immediately noticed the tire shops in the snack-pack (the 3 local listings with their star ratings) and hardly noticed the Fletcher’s Tire ad at the top. (more…)
The last update to Google’s Penguin update was Version 3.0, which landed back in 2014. Last time Google said penguin would affect less than 1% of US/UK searches. With that being the case, then Penguin has definitely grown up in 4.0. Google announced the new version on September 23rd, 2016, stating that Penguin is now part of their core algorithm. (more…)
In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information. If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in search engines for a specific set of defined keywords. They tell you your websites position on a results page, which can indicate the amount of visitors that will make it your site. If you’re ranked number one you will get a lot more visitors than if you’re ranked number 11. Since this is so easy to understand and therefore it becomes a go to report for marketers. However, it’s up to us to explain what’s missing and stop a bad fixation.
Let’s go over a bit of a report from a service Upright likes to use Bright Local: