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Mobile Marketing

Google Looks at Mobile User Experience

mobile_searchAt the risk of sounding like my grandparents, I can remember the days when I would lug out a huge yellow directory whenever I needed to find a dry cleaner, mechanic, or florist, and flip through page after page of businesses. When I compare that to turning on my laptop, typing in a two or three word search, and getting instant results, it is truly amazing.  I mean, how easy is that? Well, as it turns out, ever since I got my new Samsung Galaxy S5 smart phone, hauling out that big ol’ laptop seems like such a hassle.

Whether you are reading about trends and statistics, or discovering it for yourself, mobile search is clearly where the buyers are when it comes to online marketing. For some time now, industry experts have been talking about how it is absolutely essential to have a website that works on mobile platforms. Not only do you want prospective customers to be able to use your website on a mobile device, you first want them to be able to find you, and Google may not even include your site in mobile search results if it is not mobile-friendly. (more…)

Responsive Design – Looking Great Wherever You Go

My dad has a Hawaiian shirt that looks really nice on him. He loves to wear this shirt for every outing, whether it’s a cook-out, a ball game or a trip to the zoo, because he knows he looks great in it. As long as the occasion is casual, it’s not a problem. But when Dad wants to sport his Polynesian print at a formal gathering, Mom has to intervene. She explains to him that no matter how great he looked at the neighbors’ BBQ, his favorite shirt simply will not be appropriate for their daughter’s wedding reception.

Unfortunately, with the diverse range of internet devices being used today, your website could have the same problem as my dad. Your current site design may look fantastic on a desktop, but when viewed on a smart phone, it may just look awkward and out of place. (more…)

Mobile Marketing: Don’t Get Left Behind

Think about this… according to Google, 57% of users use their mobile devices to search the internet each and every day.  And what do most people search for online (besides of course the latest video that has everyone shocked)- they search for products and services! They’re searching for companies- just like YOU!

Have you ever wondered if your company should participate in mobile marketing?  Maybe you’ve even asked yourself, “What is mobile marketing”.  Basically, mobile marketing is getting your marketing and company information in front of mobile phone users.  Just for fun, we’re going to give you some pretty convincing statistics as to why you SHOULD consider mobile marketing… because let’s face it, you don’t want to get left behind… (more…)

Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites

Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones?

This report asserts that as of early 2012, the experience of receiving information from a mobile app is superior to visiting a website from a smartphone. (more…)

How Does My Website Look On Different Computers & Mobile Devices?

We receive this question all the time.  Often it starts with the line, “I checked the website from home and ______ was different…”

Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different Internet browsers (Internet Explorer, Firefox, Chrome, Safari, Opera etc.), and different devices (desktop, laptop, tablet, mobile).

Here we’d like to share a few of the FREE tools we recommend for those who would like to simulate the view of your website as others see it:

>TEST AT DIFFERENT RESOLUTIONS <- Viewlike.us is an online application that enables you to quickly test your website in different resolutions. Simply enter your website URL in the provided field and click “Submit.” Once the webpage loads, click different resolution tabs to view how the site looks on computers of several resolutions.

TEST IN DIFFERENT WEB BROWSERS <- A link to a strong list of cross browser testing tools. We recommend Adobe BrowserLab (the first on this list), but wanted to include this full list of recommendations, as BrowserLab will switch to un-free shortly.

TEST DIFFERENT MOBILE/TABLET DEVICES <- A link to a strong list of device “emulators” as they’re often called. Your best bet is to simply research which are the top 5 or 10 mobile and tablet devices at the time of your website/project launch, and download the individual emulator specifically catered to those tools. (Emulators that claim to match the view at several different devices typically do not work.)

Testing is important and (shhh — don’t tell!) can actually be fun. Remember to also test the view of social media campaigns, such as your Twitter profile and Facebook landing pages. Happy testing!

Shoppers Are Going Mobile, Are You Going With Them?

As Smartphone technology advances, more shoppers are using mobile capability to research purchases and find products.  But while users are keeping up with mobile innovation, it appears that this is not the case with online marketers. A recent Search Engine Land article reports that 79% of website marketers do not offer mobile-ready content, according to a recent Google survey.  In light of statistics revealed in a separate Google report on mobile use, serious opportunities are being missed by those marketers.

According the Google mobile use findings, among local information seekers:

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and bring consumers to the store

While mobile search is becoming more important to consumers, nearly 80% of marketers are missing mobile opportunities. Furthermore, the Google survey revealed that among 21% that have adopted mobile technology, most are only providing mobile-friendly pages through the home page. As the Search Engine Land article reports, this creates a problem in that most searches, ads, and social media links do not lead users to the home page, but rather, specific pages relating to the query. What happens when users try to connect the pages other than the home page? The article’s author reports that according to his own “Mobile IQ” study, among sites that were supposed to be mobile friendly:

  • Amazon: 95% of pages requested fail to connect iPhone and Android shoppers with mobile content. 22% of pages fail to connect Blackberry shoppers to mobile content.
  • Best Buy: 90% of pages requested fail to connect iPhone, Android, and Blackberry shoppers with mobile content.
  • Staples: 98% of pages requested fail to connect iPhone, Android, and Blackberry shoppers with mobile content.
  • Office Depot: 99% of pages requested fail to connect iPhone, Android, and Blackberry shoppers with mobile content.

 

If you are investing in website marketing, you will want to be sure that you are making the most of every opportunity, including rapidly expanding mobile opportunities. The World Wide Web Consortium has an online tool called W3C mobileOK Checker that can help you to analyze your website’s level of mobile friendliness. The mobileOK test results will reveal how effective your website is in several areas, and offer best practice suggestions for improvement.

Contact Upright to assist you in developing a plan for making the most of mobile search.

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