Local Search Focus

Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing … Continued

Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in … Continued

Internet marketing strategies aren’t something that should be avoided or put aside during the complete overview of the business. It may be overwhelming deciding which internet marking strategies to add but we’ve put together our top four most important strategies for small business owners. Top four most important strategies for small business owners:

If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There … Continued

There has been a time or two when someone wrote a review on a listing that is clearly not at the right business. You may be really worried about the negative review and your first instinct may be to remove the review. We really hate to be the ones to tell you this but you … Continued

As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger … Continued

Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away. We performed a test for a client we saw the new Google … Continued

For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the … Continued

Google My Business listing information is like online gold. It’s helpful for potential customers to find your listing on Google and it’s helpful for business owners to know helpful listing data. It’s basically a win-win situation! Before we dig into the online gold that Google My Business listing data has to offer, we have to … Continued

Who would have thought that Google would actually use real humans to improve search results!? Google is using a new way to better identify content that is potentially offensive or upsetting to searchers. The goal of this is to allow for only factual, accurate & trustworthy information to show up first in search results & … Continued