Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »
Upright began in 1996 as businesses first sought to create a presence online. So much has changed in website design since the nineties, but our commitment to simple, dynamic user experience continues. Some say “good website design” is subjective, and we understand that sentiment. However, website design is so much more than color and font choices. Every good website enables potential customers to find solutions quickly and to give up their anonymity confidently. We create websites that yield solutions and convert visitors into customers. Our blog reflects this stance.
Below find excerpts of entries from this blog that have a website design focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Your website can have all the right on-page SEO, but without conversion optimization, you will not see the return on investment you seek. Read on for our favorite tips on conversion optimization for your website. Revamp Your Content The best call to action won’t get read if customers do not reach it, so conversion starts… Read more »
Released only a couple of years apart, WordPress and Drupal are big players in the content management system (CMS) market but do you know which system is right for your business or organization? As with any technology debates, each side has its loyal followers. Whether you’re looking for a CMS that is easy to use,… Read more »
In an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not…. Read more »
As you dive into the exciting waters of developing a new website, you may be surprised at the number of steps presented in the website development timeline. The most successful websites are launched only after detailed information gathering, research, planning, design, and testing milestones have been met. One of the terms you’re likely to see… Read more »
If your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is… Read more »
Similar to consumer technology, the web and how we interact with it is constantly evolving. Every day we see new designs and graphic effects rolling out on the websites we view in all kinds of markets, from business to shopping to entertainment. For developers, this means you have to be at the top of your… Read more »
Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »
Once you get visitors to your site, you want to make sure they stay there. A high bounce rate (one and out visits) is viewed as a negative by search engines and is a missed opportunity for website leads or sales. An attractive, user-friendly website design is a must for keeping visitors on your site…. Read more »
Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However,… Read more »