Web analytics is a term to describe the measurement of online behavior. You may be familiar with Google Analytics, a popular software to track what visitors do on your website. Upright created our own analytics software, Insite Metrics, five years ahead of Google Analytics in 2001. Regardless, we’ve learned a thing or two by analyzing client website activity for over twenty years! We have a keen sense of the data that will grow sales quickly and sustainably. Some of our best work with clients has been in our attempts to capitalize on surprising trends spotted in their website behavior.

Below find excerpts of entries from this blog that are focused on web analytics, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Searchers are getting more specific it seems…

Posted by Upright Team & filed under Search Engine Marketing, Web Analytics.

Google’s Analytics Evangelist, Avinash Kaushik recently discussed some interesting updates related to Google’s user stats and the trends they are seeing. Avinash said, “the average number of keywords per query has gone from 3 to 4 words per query on average for the first time ever!” How does that affect your site’s content?