The subject of website analytics is very important for every company that wants to gauge their online success. Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement. Is there more that you can be doing though? The… Read more »
Web analytics is a term to describe the measurement of online behavior. You may be familiar with Google Analytics, a popular software to track what visitors do on your website. Upright created our own analytics software, Insite Metrics, five years ahead of Google Analytics in 2001. Regardless, we’ve learned a thing or two by analyzing client website activity for over twenty years! We have a keen sense of the data that will grow sales quickly and sustainably. Some of our best work with clients has been in our attempts to capitalize on surprising trends spotted in their website behavior.
Below find excerpts of entries from this blog that are focused on web analytics, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Many, many factors contribute to a website’s success. Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time? Most people assume it’s the amount of time a visitor spends on your website but… Read more »
The stat was ingrained in my mind. That 89% of search engine users clicked a result on Page 1. But a new study, published recently by Slingshot SEO, debunks that old statistic. Reported today by thought-leader Search Engine Watch, the number of people who click on results from Page 1 of search results is now… Read more »
Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and… Read more »
Starting this week, Yahoo search results have a new label: “Powered by Bing.” What?! Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google. Their limited alliance — centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s… Read more »
Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed. The chart below will help you understand this definition more fully. The purpose of this… Read more »
1,000,000 visitors are useless…if none becomes a sales lead. So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor. We analyze visitor behaviors monthly to uncover areas of statistical difficulty. And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests. (Notably, we code… Read more »
A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics. I predicted that in the next year or two, to be prepared… Read more »
The number one New Years Resolution for many business-to-business companies is to generate more qualified leads for their sales teams. Id like to add a second part to that resolution: follow-up fast with the leads that you receive. There was a great post recently on Bryan Eisenbergs blog, GrokDotCom, which detailed the poor state of… Read more »
It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is… Read more »