Advanced Analytics for Forms

Posted by Michael Hostiuck & filed under Web Analytics.

The subject of website analytics is very important for every company that wants to gauge their online success.  Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement.  Is there more that you can be doing though?  The… Read more »

How is Your Dwell Time?

Posted by Keely Ledebur & filed under National, Search Engine Marketing, Web Analytics.

Many, many factors contribute to a website’s success.  Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time?  Most people assume it’s the amount of time a visitor spends on your website but… Read more »

Google+ (A New Social Platform)

Posted by Eric Frye & filed under National, Search Engine Marketing, Social Media Marketing, Tech Updates, Web Analytics.

Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and… Read more »

Bing & Yahoo Alliance: Key Facts

Posted by Eric Frye & filed under Conversion Optimization, National, Search Engine Marketing, Web Analytics.

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance —  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s… Read more »

comScore Search Website Trends, February 2010

Posted by Eric Frye & filed under Facebook, National, Search Engine Marketing, Web Analytics.

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this… Read more »

Low-Cost Site Usability Testing

Posted by Eric Frye & filed under Conversion Optimization, National, Search Engine Marketing, Web Analytics.

1,000,000 visitors are useless…if none becomes a sales lead. So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor.  We analyze visitor behaviors monthly to uncover areas of statistical difficulty.  And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests.  (Notably, we code… Read more »

New Sales = Fast Lead Follow-up

Posted by Eric Frye & filed under National, Web Analytics.

The number one New Years Resolution for many business-to-business companies is to generate more qualified leads for their sales teams. Id like to add a second part to that resolution: follow-up fast with the leads that you receive. There was a great post recently on Bryan Eisenbergs blog, GrokDotCom, which detailed the poor state of… Read more »