As a marketing term, touchpoint refers to any interaction between a customer and a business. Prospects learn about your products and services; consider alternatives; and eventually make a purchase decision. After their purchase, your marketing efforts continue in the hopes of referrals and future projects. Each of these steps is a unique touchpoint that contributes to the complete customer journey. Identify and analyze each step in the customer journey to uncover hidden opportunities for improvement. Better relationships mean more sales.   

Below find excerpts of entries from this blog that are focused on touchpoint marketing, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

How To Define Your Digital Touchpoints

Posted by Eric Frye & filed under Digital Marketing, Touchpoint Marketing.

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »

Digital Touchpoints – What Are They?

Posted by Greg Frye & filed under Touchpoint Marketing.

A “touchpoint” can be defined as any interaction that your company has with your prospects or customers.  These touchpoints taken collectively define the Customer Experience.  The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect. At Upright, we work with clients on digital marketing initiatives and… Read more »

3 Examples of Digital Touchpoints

Posted by Greg Barlow & filed under Digital Marketing, Touchpoint Marketing.

A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression… Read more »