Digital Touchpoints – What Are They?

Posted by Greg Frye & filed under Touchpoint Marketing.

A “touchpoint” can be defined as any interaction that your company has with your prospects or customers.  These touchpoints taken collectively define the Customer Experience.  The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect. At Upright, we work with clients on digital marketing initiatives and… Read more »

3 Examples of Digital Touchpoints

Posted by Greg Barlow & filed under Digital Marketing, Touchpoint Marketing.

A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression… Read more »