Social media is where everyone talks about everything, including buying and selling goods and services. Are you a part of the conversation? Learn about how businesses like yours can leverage platforms like LinkedIn, Facebook, Twitter, Instagram, and more to engage with customers and enhance awareness of the products and services they offer.

Below find excerpts of entries from this blog that have a social media marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

The Rapid Growth of Micro-Influencer Marketing

Posted by Sara Mahmood & filed under Social Media Marketing.

Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of… Read more »

Google Ads Can Show On YouTube Search Results Now Too!

Posted by Upright Team & filed under Social Media Marketing.

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach. What is Changing? Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your… Read more »

Is Influencer Marketing Dying?

Posted by Sara Mahmood & filed under Social Media Marketing.

Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral. Consumers Lose Trust in Influencers Consumers… Read more »

Your Business and Generation Z: Marketing to a New Generation

Posted by Sara Mahmood & filed under Social Media Marketing.

Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest… Read more »

Facebook Jobs

Posted by Colleen Frye & filed under Social Media Marketing.

Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly… Read more »

Social Media Marketing – Bare Necessities for Small Business

Posted by Colleen Frye & filed under Social Media Marketing.

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at… Read more »

Make a Commitment – Consistency is Key with Social Media

Posted by Hannah French & filed under Social Media Marketing.

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using… Read more »

Quick Social Media Post Ideas

Posted by Colleen Frye & filed under Social Media Marketing.

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have… Read more »

5 Keys to Effective Social Media Marketing

Posted by Jenn Sargeant & filed under Social Media Marketing.

Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re… Read more »

Social Media Business Strategies

Posted by Jenn Sargeant & filed under Social Media Marketing.

There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to… Read more »