Social media is where everyone talks about everything, including buying and selling goods and services. Are you a part of the conversation? Learn about how businesses like yours can leverage platforms like LinkedIn, Facebook, Twitter, Instagram, and more to engage with customers and enhance awareness of the products and services they offer.

Below find excerpts of entries from this blog that have a social media marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Social Media Marketing – Bare Necessities for Small Business

Posted by Colleen Frye & filed under Social Media Marketing.

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at… Read more »

Make a Commitment – Consistency is Key with Social Media

Posted by Hannah French & filed under Social Media Marketing.

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using… Read more »

Quick Social Media Post Ideas

Posted by Colleen Frye & filed under Social Media Marketing.

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have… Read more »

5 Keys to Effective Social Media Marketing

Posted by Jenn Sargeant & filed under Social Media Marketing.

Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re… Read more »

Social Media Business Strategies

Posted by Jenn Sargeant & filed under Social Media Marketing.

There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to… Read more »

Social Media for Local Business Strategies

Posted by Jenn Sargeant & filed under Social Media Marketing.

A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business… Read more »

The Dreaded 1-Star Review

Posted by Colleen Frye & filed under Reputation Management, Social Media Marketing.

Receiving negative feedback in any shape or form is inevitable.  Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one,… Read more »

Social Media & Customer Service

Posted by Colleen Frye & filed under Social Media Marketing.

It’s 2016 which means your business is on social media – whether it’s Facebook, Google+, Twitter or some other social media network. We know you’re investing time and money engaging with your current and potential customers. But have you made the same level of investment into providing a person or company who is solely dedicated… Read more »

Social Media & Customer Service

Posted by Colleen Frye & filed under Social Media Marketing.

We’ve all been in a situation where an experience with a business – local or national – was less than satisfactory, right!? You make an effort to call, and get no call back, or you share your experience with them in a survey and get a generic ‘thank you, we will try to do’ better… Read more »

How to Secure Your Facebook Page

Posted by Jenn Sargeant & filed under Social Media Marketing.

We’ve all seen the posts that say, ‘If I sent you a message don’t click on it… it’s spam.’ Since business pages are attached to personal Facebook pages, we will want to take some extra steps in securing your Facebook profiles> Don’t be alarmed, typically hackers that hack Facebook pages are trying to gather some… Read more »