Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.

Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Google+ (A New Social Platform)

Posted by Upright Team & filed under Search Engine Marketing, Social Media Marketing, Tech Updates, Web Analytics.

Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and… Read more »

Tuesday Tip: Get A FASTER Website

Posted by Upright Team & filed under Conversion Optimization, Search Engine Marketing.

Loading…loading…………loading………………………….. Do you dream of a faster website for your business? A fast-loading website: – Earns better rankings in Google (Announcement from Google) – Earns better ad placement when using Google Adwords paid advertising – Improves satisfaction in site visitors (They get the info they need faster!) – Increases the number of pages one visitor… Read more »

Shoppers Are Going Mobile, Are You Going With Them?

Posted by Erin Meyer & filed under Mobile Marketing, Search Engine Marketing.

As Smartphone technology advances, more shoppers are using mobile capability to research purchases and find products.  But while users are keeping up with mobile innovation, it appears that this is not the case with online marketers. A recent Search Engine Land article reports that 79% of website marketers do not offer mobile-ready content, according to… Read more »

Google or Yellow Pages – How are customers looking for you?

Posted by Erin Meyer & filed under Search Engine Marketing.

A recent article posted at www.site-reference.com reveals an interesting shift in the way people are searching for products and services. The article references a video study that compares the use of Google and Yellow Pages. While it is not necessarily surprising that many searchers indicated a preference for Google, it is striking that 92% of… Read more »

Google Tags Expires – Need a Boost?

Posted by Upright Team & filed under Search Engine Marketing, Tech Updates.

After only one year, Google is discontinuing Google Tags.  Tags was a tool that enabled local businesses to promote specific areas of their business for $25/month.  Are you running a Tag currently?  Here are examples of how these bright yellow call-outs appear in local Google results: Announcement An excerpt from Google’s brief email notice to… Read more »

Bing Business Portal

Posted by Colleen Frye & filed under Search Engine Marketing.

UPDATE: Are business listings you created in Bing Local missing when you log into the new Bing Business Portal?  We’ve noticed across several clients that business listings claimed before April 1 have not migrated into the Bing Business Portal.  Others have also noted this in Bing’s forums.  Bing recommends that you fill out this online… Read more »

List of Banned Terms in Google Places

Posted by Upright Team & filed under Search Engine Marketing, Tech Updates.

Are you a small business owner who’s seen this ominous message in Google Places? Eeek, it’s scary looking right?!  The Google Places forum is full of posts from people who have received this error after using correct, official business data in their listing.  They do not understand which terms within their listing are banned.  We… Read more »

Multiple Domains? No Problem – We Can Help

Posted by Upright Team & filed under Search Engine Marketing.

One of our most popular blog entries ever discusses concerns while optimizing multiple domains. Well the truth is, a lot of companies have multiple domains (URLs) to serve different portions of their business.  And this is great! Upright has 15 years experience in helping clients with multiple business sites.  Yes there are concerns, such as… Read more »

Block Yourself from Time-Wasting Websites!

Posted by Eric Frye & filed under Search Engine Marketing.

Time-wasting websites suck the life out of your work day. I speak from experience! There are two websites that I visit almost compulsively– both are news sources that make me feel wayyyy out of the loop if I don’t check them several times a day. Nonsense. Visiting non-work websites wastes productivity. Also, reading too much… Read more »