Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.

Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Anchor Text on Your Site

Posted by Jenn Sargeant & filed under Search Engine Marketing.

Anchor text links have been known to have a lot of ‘search engine ranking’ juice.  It is one of the search engine optimization tools that has been around for the past ten years or so and continues to have ranking leverage. An anchor can be spotted easily in content because it is usually underlined in… Read more »

Is Case Sensitivity Causing your Duplicate Content?

Posted by Jenn Sargeant & filed under Search Engine Marketing.

Written by Jenn Johnson & Keely Ledebur Would you believe just tapping that shift key to create a capital letter in your URL could be the culprit to your duplicate content issues? If Google can find your web page using multiple versions of your URL, then you risk Google indexing all the variations (such as… Read more »

The Power of Online Reviews

Posted by Colleen Frye & filed under Content Development, Reputation Management, Search Engine Marketing.

Reviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions.  Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now… Read more »

Helping Clients Conquer the World!

Posted by Greg Barlow & filed under Search Engine Marketing, Upright News.

It’s not often that we like to brag on ourselves, or even share customer success stories, but this one is really pretty cool! Upright met Southern Tank in August of 2007.  Southern Tank is a custom steel tank manufacturing company based in Owensboro, Kentucky.  They had always considered themselves a “regional” company  because, as Vice… Read more »

Tracking URL or Not?

Posted by Jenn Sargeant & filed under Search Engine Marketing, Social Media Marketing.

Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you… Read more »

How is Your Dwell Time?

Posted by Keely Ledebur & filed under Search Engine Marketing, Web Analytics.

Many, many factors contribute to a website’s success.  Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time?  Most people assume it’s the amount of time a visitor spends on your website but… Read more »

Don’t Forget the Meta!

Posted by Jenn Sargeant & filed under Search Engine Marketing.

A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page.  Meta descriptions are used on search engine results pages, SERPs, to display… Read more »