Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.

Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Tracking URL or Not?

Posted by Jenn Sargeant & filed under Search Engine Marketing, Social Media Marketing.

Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you… Read more »

How is Your Dwell Time?

Posted by Keely Ledebur & filed under Search Engine Marketing, Web Analytics.

Many, many factors contribute to a website’s success.  Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time?  Most people assume it’s the amount of time a visitor spends on your website but… Read more »

Don’t Forget the Meta!

Posted by Jenn Sargeant & filed under Search Engine Marketing.

A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page.  Meta descriptions are used on search engine results pages, SERPs, to display… Read more »

Ouch! 2013 Traffic Bleeds 22% for Internet Yellowpages (IYP) Websites

Posted by Eric Frye & filed under Search Engine Marketing.

Remember sites like and Mapquest, before you Googled everything? Internet Yellowpages (IYPs) are “business search engines” that categorize businesses by type.  Users search by biz name or type, and then see basic results showing phone number, website URL and physical address.  In the Internet’s formative years, people turned to these websites as an alternative to… Read more »

Social Media Week Chicago 2013

Posted by Sarah Martisek & filed under Content Development, Facebook, Search Engine Marketing, Social Media Marketing, Twitter.

I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents and features professionals and industry… Read more »

Google Releases the “Hummingbird”

Posted by Greg Barlow & filed under Search Engine Marketing, Tech Updates.

Late last month, on their 15th anniversary, Google announced a major change to its search algorithm, dubbed Hummingbird, which had actually been active for over a month.  Unlike the recent Panda and Penguin updates that affected a relatively small number of search results, Hummingbird may impact up to 90% of searches!  So, what is Google… Read more »