Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
A couple weeks ago (on July 24th), Google pushed out a new, major update to their search algorithm titled the ‘Pigeon Update’. This is part of a series of updates (most seem to start with a ‘p’) that are changing the way the search engine produces results. The whole goal is to provide more useful… Read more »
Many, many factors contribute to a website’s success. Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time? Most people assume it’s the amount of time a visitor spends on your website but… Read more »
Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users… Read more »
A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display… Read more »
Negative comments are never fun to read or deal with, much less keep on a social media or blog page. However, the way you handle negative comments is very important to your social media image. With proper handling, you can turn around a negative, and possibly even make it a positive. What do you do… Read more »
Remember sites like Yellowpages.com and Mapquest, before you Googled everything? Internet Yellowpages (IYPs) are “business search engines” that categorize businesses by type. Users search by biz name or type, and then see basic results showing phone number, website URL and physical address. In the Internet’s formative years, people turned to these websites as an alternative to… Read more »
I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents and features professionals and industry… Read more »
Late last month, on their 15th anniversary, Google announced a major change to its search algorithm, dubbed Hummingbird, which had actually been active for over a month. Unlike the recent Panda and Penguin updates that affected a relatively small number of search results, Hummingbird may impact up to 90% of searches! So, what is Google… Read more »
Site usability is a very important facet of web development, perhaps one of the most important. No matter how well your website ranks in the search engines, if using your website is confusing, your visitors will not use your website. There are a number of things to consider when discussing site usability, such as browser… Read more »