Anchor text links have been known to have a lot of ‘search engine ranking’ juice. It is one of the search engine optimization tools that has been around for the past ten years or so and continues to have ranking leverage. An anchor can be spotted easily in content because it is usually underlined in… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
At the risk of sounding like my grandparents, I can remember the days when I would lug out a huge yellow directory whenever I needed to find a dry cleaner, mechanic, or florist, and flip through page after page of businesses. When I compare that to turning on my laptop, typing in a two or… Read more »
Written by Jenn Johnson & Keely Ledebur Would you believe just tapping that shift key to create a capital letter in your URL could be the culprit to your duplicate content issues? If Google can find your web page using multiple versions of your URL, then you risk Google indexing all the variations (such as… Read more »
Reviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions. Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now… Read more »
It’s not often that we like to brag on ourselves, or even share customer success stories, but this one is really pretty cool! Upright met Southern Tank in August of 2007. Southern Tank is a custom steel tank manufacturing company based in Owensboro, Kentucky. They had always considered themselves a “regional” company because, as Vice… Read more »
Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you… Read more »
A couple weeks ago (on July 24th), Google pushed out a new, major update to their search algorithm titled the ‘Pigeon Update’. This is part of a series of updates (most seem to start with a ‘p’) that are changing the way the search engine produces results. The whole goal is to provide more useful… Read more »
Many, many factors contribute to a website’s success. Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time? Most people assume it’s the amount of time a visitor spends on your website but… Read more »
Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users… Read more »
A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display… Read more »