In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information. If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings. Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things… Read more »
The significance of mobile friendly search has been an SEO focal point for awhile now, and the importance of this trend seems only to be getting stronger. As we recently reported, 57% of users are accessing search engines using a mobile device, and a quarter of U.S. users report using only their mobile devices for online search. Google… Read more »
Yes! Small medium business owners (and SEO professionals) everywhere are celebrating this new development. Finally, Facebook postings and videos now populate in Google. This is a really big, groundbreaking development for SEO and business owners. For the longest time the only social media platforms that offered some sort of SEO leverage were YouTube and Google… Read more »
One of the most important, and often neglected, content elements on a web page is the title tag. Title tags are used to define the page, and are often pulled by search engines for use as a description of the page for listings on the search engine results pages (SERPs). The title tag is meant to… Read more »
Every election year it seems to be suggested that the dirty campaign tactics and nasty attack ads are unprecedented. Many historians would argue that dirty campaigns are nothing new, pointing to the 1828 U.S. presidential election, during which there was no shortage of mud-slinging between Andrew Jackson and John Quincy Adams. If we are looking for… Read more »
As of Friday, February 19th, Google stopped displaying AdWords ads in the right column on search engine results pages (SERPs). Users will now only see pay per click ads on the top and bottom of the page. Going along with the removal of the right column ad strip, reports indicate that there will be more SERPs showing four ads at the… Read more »
If you have a website and have looked at ways to increase its visibility, you have probably heard about meta descriptions. Meta descriptions are a very important SEO element, but since they are a “behind the scenes” feature, they are often overlooked by webmasters. Adding meta descriptions to your website is a simple improvement that… Read more »
By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website. These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some… Read more »
What were the most visible websites on Google in 2015? Which sites improved the most in Google top rankings? A recent report published by Dr. Peter Meyers of Moz provides an interesting look. For the study, a 10,000-keyword daily Google tracker was used to determine the top domains with the most page-one Google real-estate. The report shows… Read more »