An unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways. As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content. According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in… Read more »
It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue. So,… Read more »
A recently conducted survey reports that almost 55% of searchers don’t know which links in the search engine results page are Pay Per Click (PPC) ads. Can you find The Google Ad Words PPC ads in Google’s results in the screen shot below? I will say that I immediately noticed the tire shops in the… Read more »
The last update to Google’s Penguin update was Version 3.0, which landed back in 2014. Last time Google said penguin would affect less than 1% of US/UK searches. With that being the case, then Penguin has definitely grown up in 4.0. Google announced the new version on September 23rd, 2016, stating that Penguin is now… Read more »
In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information. If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in… Read more »
Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings. Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things… Read more »
The significance of mobile friendly search has been an SEO focal point for awhile now, and the importance of this trend seems only to be getting stronger. As we recently reported, 57% of users are accessing search engines using a mobile device, and a quarter of U.S. users report using only their mobile devices for online search. Google… Read more »
Yes! Small medium business owners (and SEO professionals) everywhere are celebrating this new development. Finally, Facebook postings and videos now populate in Google. This is a really big, groundbreaking development for SEO and business owners. For the longest time the only social media platforms that offered some sort of SEO leverage were YouTube and Google… Read more »
One of the most important, and often neglected, content elements on a web page is the title tag. Title tags are used to define the page, and are often pulled by search engines for use as a description of the page for listings on the search engine results pages (SERPs). The title tag is meant to… Read more »