Three Keyword Tips for Improving Local Search Performance

Posted by Erin Meyer & filed under Search Engine Marketing.

Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your… Read more »

New Google Q&A Feature – 3 Things Local Businesses Should Do

Posted by Erin Meyer & filed under Search Engine Marketing, Tech Updates.

Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search. How the Google Q&A Feature Works When consumers use Google Maps… Read more »

6 Tips to Improve Search Engine Optimization

Posted by Jenn Johnson & filed under Search Engine Marketing.

One of the main reasons of having a website is so that your business, product or services can be found on the internet. Search engine optimization, SEO, is the key ingredient to making sure your website is found by those who could benefit from your business.  There are over 300 ranking factors that search engines… Read more »

4 Ways to Make the Most of your Local PPC Campaign

Posted by Erin Meyer & filed under Local Search Focus, Search Engine Marketing.

Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local… Read more »

Why Website Load Time Matters For Rank

Posted by Tyler Hoffman & filed under Search Engine Marketing.

Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content. According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in… Read more »

How does SEO fit into an overall marketing strategy?

Posted by Jacob Meyer & filed under Search Engine Marketing.

It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue.  So,… Read more »

Local Keyword Ranking Reports – What they are and what they’re not.

Posted by Jacob Meyer & filed under Local Search Focus, Search Engine Marketing.

In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information.  If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in… Read more »