Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website. Search Console offers tools and reports for the following actions: Confirm that Google can… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’. Fast forward… Read more »
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »
Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored”… Read more »
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in… Read more »
While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts. SEO Ranks First in… Read more »
On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is… Read more »
There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results. What is DuckDuckGo?
Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search. Q4 2018 Search Statistics According to Merkle’s Q4 2018 Digital Marketing Report, 96… Read more »
Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust… Read more »