Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your… Read more »
Search Engine Marketing
Search engines continuously update the logic that ranks one web page over another, which is known as a search engine algorithm. Google, Bing/Yahoo, as well as Baidu, Yandex and others — they are all powered by unique algorithms. The key to search engine marketing is to follow all algorithmic rules and best practices, as well as any new updates, in your strategy to gain favor with search engines. As search engine marketers, we know what it takes to earn and retain visibility in all major global search engines.
Below find excerpts of entries from this blog that have a search engine marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search. How the Google Q&A Feature Works When consumers use Google Maps… Read more »
One of the main reasons of having a website is so that your business, product or services can be found on the internet. Search engine optimization, SEO, is the key ingredient to making sure your website is found by those who could benefit from your business. There are over 300 ranking factors that search engines… Read more »
Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local… Read more »
An unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways. As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted… Read more »
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content. According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in… Read more »
It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue. So,… Read more »
A recently conducted survey reports that almost 55% of searchers don’t know which links in the search engine results page are Pay Per Click (PPC) ads. Can you find The Google Ad Words PPC ads in Google’s results in the screen shot below? I will say that I immediately noticed the tire shops in the… Read more »
The last update to Google’s Penguin update was Version 3.0, which landed back in 2014. Last time Google said penguin would affect less than 1% of US/UK searches. With that being the case, then Penguin has definitely grown up in 4.0. Google announced the new version on September 23rd, 2016, stating that Penguin is now… Read more »
In online marketing, certain reports become a point of fixation for marketers and business owners alike. Keyword Ranking reports are one of those reports that tend to look extremely valuable, but actually tend to leave out a lot information. If you’re unfamiliar with ranking reports, they are snapshots of how your website is appearing in… Read more »