Small Business Mobile Apps: What You Need to Consider

Posted by Colleen Frye & filed under Mobile Marketing, Small Business Focus.

A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of… Read more »

3 Reasons Why Mobile-Friendly Websites Help Local Business

Posted by Erin Meyer & filed under Mobile Marketing, Website Design.

Mobile search has become the preferred way people look for things on online. In May of last year, Google confirmed that mobile search queries officially surpassed desktop searches. Responsive design mobile-friendly websites have become essential for being competitive in the online marketplace. Businesses with websites that do not display correctly on a smart device will not… Read more »

Two Resources for Mobile Optimization

Posted by Erin Meyer & filed under Mobile Marketing, Search Engine Marketing.

The significance of mobile friendly search has been an SEO focal point for awhile now, and the importance of this trend seems only to be getting stronger. As we recently reported, 57% of users are accessing search engines using a mobile device, and a quarter of U.S. users report using only their mobile devices for online search. Google… Read more »

Keeping Up With the Joneses – Mobile Marketing

Posted by Colleen Frye & filed under Mobile Marketing.

Did you know that 57% of users are using their mobile devices to search the internet each and every day? In fact, 90% of American adults own a cellphone or other type of mobile device, but only 75% of adults have a computer to access the internet making a cell phone the perfect way to… Read more »

PSA: Don’t Stop Updating Your Website for Mobile

Posted by Jacob Meyer & filed under Mobile Marketing.

At the risk of sounding redundant, improving mobile experience should still be at the forefront of website development. At Upright we’ve seen many of our clients percentage of mobile visitors rise and rise over the past few years just as we expected. However, we are still surprised that this trend doesn’t seem to be slowing… Read more »

Google Launches Accelerated Mobile Pages

Posted by Erin Meyer & filed under Mobile Marketing, Tech Updates.

Google has launched its latest initiative in moving toward an increasingly mobile-centric internet – Accelerated Mobile Pages (AMP). The Google Accelerated Mobile Pages Project, announced last October, is an open source initiative that focuses on dramatically improving the performance of the mobile web.  The objective is to have web pages with rich content such as video,… Read more »

Mobile Search – Google Goes Light for Slow Connections

Posted by Erin Meyer & filed under Mobile Marketing, Search Engine Marketing, Website Design.

As mobile search becomes more widely used, Google is giving it more attention. They recently announced an upcoming expansion of the use of mobile-friendliness as a ranking signal, and have also begun to tailor search results based on app usage with app indexing. While advancements in search technology have kept Google in the top position, the search… Read more »

Your Mobile Website is Ready! What Comes Next?

Posted by Erin Meyer & filed under Mobile Marketing, Website Design.

Once you have your responsive design mobile website online, you may be wondering if your work is done. You can answer that question by considering ways you can enhance your mobile website usability. Are there ways to make the mobile user experience even better? What specific tasks might only mobile users need to complete? Can mobile users… Read more »

Millennial Influence Dominates B2B Buying

Posted by Erin Meyer & filed under Digital Marketing, Mobile Marketing.

The millennial generation has grown up and gone to work, assuming their place as the largest segment of potential buyers in today’s business to business marketplace.  AdAge reports that millennial influence is on the rise, according to a new study done by Google and research firm, Millward Brown Digital.