Google Developers – Job Postings for Search

Posted by Colleen Frye & filed under Local Search Focus.

As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger… Read more »

Google My Business – New Post Rollout

Posted by Colleen Frye & filed under Local Search Focus.

Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away. We performed a test for a client we saw the new Google… Read more »

How Valuable Are Keywords In Domain URL?

Posted by Colleen Frye & filed under Local Search Focus.

For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the… Read more »

Google Insights You Might Be Missing

Posted by Jenn Johnson & filed under Local Search Focus.

Google My Business listing information is like online gold. It’s helpful for potential customers to find your listing on Google and it’s helpful for business owners to know helpful listing data. It’s basically a win-win situation! Before we dig into the online gold that Google My Business listing data has to offer, we have to… Read more »

Google’s Quality Raters

Posted by Colleen Frye & filed under Local Search Focus.

Who would have thought that Google would actually use real humans to improve search results!? Google is using a new way to better identify content that is potentially offensive or upsetting to searchers. The goal of this is to allow for only factual, accurate & trustworthy information to show up first in search results &… Read more »

How Local Are You?

Posted by Jenn Johnson & filed under Local Search Focus.

We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to… Read more »

4 Ways to Make the Most of your Local PPC Campaign

Posted by Erin Meyer & filed under Local Search Focus, Search Engine Marketing.

Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local… Read more »

You Are Not Exempt From Writing Reviews

Posted by Will McKenzie & filed under Local Search Focus.

Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons… Read more »

Google Maps Sorting Feature

Posted by Colleen Frye & filed under Local Search Focus.

Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).

The Dreaded 1-Star Review

Posted by Colleen Frye & filed under Local Search Focus.

Receiving negative feedback in any shape or form is inevitable.  Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing… Read more »