There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »
Local Search Focus
When buyers need to find a product or service nearby, the first place they turn is online. It is essential for local businesses to be aware of all of the opportunities available to them and to leverage available platforms to their best advantage. Check in here regularly for news and updates regarding local search and how to keep your business upfront.
Below find excerpts of entries from this blog that have a local search focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing… Read more »
Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in… Read more »
If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There… Read more »
As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger… Read more »
Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away. We performed a test for a client we saw the new Google… Read more »
For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the… Read more »
Google My Business listing information is like online gold. It’s helpful for potential customers to find your listing on Google and it’s helpful for business owners to know helpful listing data. It’s basically a win-win situation! Before we dig into the online gold that Google My Business listing data has to offer, we have to… Read more »
Who would have thought that Google would actually use real humans to improve search results!? Google is using a new way to better identify content that is potentially offensive or upsetting to searchers. The goal of this is to allow for only factual, accurate & trustworthy information to show up first in search results &… Read more »
We’re really loving the fact that people are more inclined to support local businesses than in the past. We see more people searching for a local business over a big box store and that makes us happy. When our communities support local business, we support local economic growth and the goodness just snowballs in to… Read more »