According to a recent report, Google has begun offering local advertisers a new fee-based profile enhancement opportunity. The Google My Business (GMB) dashboard now has a new option for Local Service Ad (LSA) users to pay $50 per month for a profile upgrade, which includes a “Google Guaranteed” badge. Benefits reportedly available with the upgrade include… Read more »
Local Search Focus
When buyers need to find a product or service nearby, the first place they turn is online. It is essential for local businesses to be aware of all of the opportunities available to them and to leverage available platforms to their best advantage. Check in here regularly for news and updates regarding local search and how to keep your business upfront.
Below find excerpts of entries from this blog that have a local search focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between… Read more »
Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch. Research… Read more »
Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉 Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board…. Read more »
Below are all the ways that disgruntled customers, bitter employees, and unethical competitors can cause havoc to your Google My Business listing. Not the most uplifting of topics, but it’s well-worth the read because your business is certainly susceptible to vulnerabilities that Google My Business poses. Uploading inappropriate photos Anyone can upload a photo to… Read more »
Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust… Read more »
There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »
Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing… Read more »
Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in… Read more »
If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There… Read more »