Simply, digital marketing is the marketing of products or services using digital technologies. Yet, this is rarely a simple undertaking! As people increasingly turn online to make purchase decisions, digital marketing campaigns have become more complex over time. Search engine marketing, content marketing, display advertising, email marketing and social media marketing, have all become core to a successful digital marketing strategy. In fact, many marketers take an omnichannel approach to digital marketing, targeting campaigns across media and devices. As a result, we write on a wide variety of topics under this umbrella!

Below find excerpts of entries from this blog that have a digital marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Digital B2B Marketing for Small Business

Posted by Greg Barlow & filed under Digital Marketing, Small Business Focus.

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

Internet Marketing Strategies for National Businesses

Posted by Colleen Frye & filed under Digital Marketing.

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending… Read more »

How To Define Your Digital Touchpoints

Posted by Eric Frye & filed under Digital Marketing, Touchpoint Marketing.

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »

The Game Has Changed

Posted by Diana Hadden & filed under Digital Marketing.

It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous,… Read more »

Digital Marketing for Distributors

Posted by Keely Ledebur & filed under Digital Marketing.

Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is… Read more »

Ultimate SEO Horror Stories

Posted by Emma Komrska & filed under Digital Marketing.

As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween… Read more »

The Millennial Effect on B2B Digital Marketing

Posted by Tyler Hoffman & filed under Digital Marketing.

Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change. Millennials are Values-Driven Shoppers More than previous generations, Millennials support companies whose values… Read more »

Google Sets HTTPS Deadline

Posted by Jenn Sargeant & filed under Digital Marketing, Tech Updates.

A deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are… Read more »

5 Keys to Developing Your B2B Digital Marketing Plan

Posted by Greg Barlow & filed under Digital Marketing.

The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours,… Read more »

Top Digital Marketing Strategies for Local Businesses

Posted by Colleen Frye & filed under Digital Marketing.

We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales. For a local business doing most if not all their marketing, online, it’s important… Read more »