You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »
Simply, digital marketing is the marketing of products or services using digital technologies. Yet, this is rarely a simple undertaking! As people increasingly turn online to make purchase decisions, digital marketing campaigns have become more complex over time. Search engine marketing, content marketing, display advertising, email marketing and social media marketing, have all become core to a successful digital marketing strategy. In fact, many marketers take an omnichannel approach to digital marketing, targeting campaigns across media and devices. As a result, we write on a wide variety of topics under this umbrella!
Below find excerpts of entries from this blog that have a digital marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous,… Read more »
Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is… Read more »
As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween… Read more »
Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change. Millennials are Values-Driven Shoppers More than previous generations, Millennials support companies whose values… Read more »
A deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are… Read more »
The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours,… Read more »
We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales. For a local business doing most if not all their marketing, online, it’s important… Read more »
A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint. So, we wanted to give you some examples of what these extremely important first and lasting impression… Read more »
This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not? Every month, we receive a forwarded email from our clients that says something… Read more »