Simply, digital marketing is the marketing of products or services using digital technologies. Yet, this is rarely a simple undertaking! As people increasingly turn online to make purchase decisions, digital marketing campaigns have become more complex over time. Search engine marketing, content marketing, display advertising, email marketing and social media marketing, have all become core to a successful digital marketing strategy. In fact, many marketers take an omnichannel approach to digital marketing, targeting campaigns across media and devices. As a result, we write on a wide variety of topics under this umbrella!

Below find excerpts of entries from this blog that have a digital marketing focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Google Sets HTTPS Deadline

Posted by Jenn Johnson & filed under Digital Marketing, Tech Updates.

A deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are… Read more »

5 Keys to Developing Your B2B Digital Marketing Plan

Posted by Greg Barlow & filed under Digital Marketing.

The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours,… Read more »

Top Digital Marketing Strategies for Local Businesses

Posted by Colleen Frye & filed under Digital Marketing.

We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales. For a local business doing most if not all their marketing, online, it’s important… Read more »

3 Examples of Digital Touchpoints

Posted by Greg Barlow & filed under Digital Marketing, Touchpoint Marketing.

A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression… Read more »

How to Determine If A ‘Free Audit’ Email Is Accurate

Posted by Colleen Frye & filed under Digital Marketing.

This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not? Every month, we receive a forwarded email from our clients that says something… Read more »

What to look for in a digital marketing agency?

Posted by Jacob Meyer & filed under Digital Marketing.

Leveraging digital marketing is essential to a well-rounded marketing mix. It can be the hub, or central point, for communications to track results and engage with your customers. However, the nearly limitless potential digital marketing can offer is not easy to capitalize, even for people that do this work full time (like me!). It’s undeniably… Read more »

Give Your Local Email Marketing Campaign a Boost

Posted by Erin Meyer & filed under Digital Marketing.

Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider. Even as digital communication continues to evolve, email is still a widely used communications tool: According to data from Statista, by 2019, the… Read more »

5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »

Marketing automation is such a buzz word, but is it really useful?

Posted by Jacob Meyer & filed under Business Growth, Digital Marketing.

The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she… Read more »

Email Automation for Beginners

Posted by Jacob Meyer & filed under Digital Marketing.

Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be… Read more »