Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to… Read more »
For many years our company tagline was, “Turning visitors into customers.” This is how firmly we believe in the power of conversion optimization. Conversion optimization, or conversion rate optimization (CRO), is the act of increasing the frequency at which website visitors take action on your website (ie. make a purchase or subscribe). Traffic alone does not guarantee a profit. The traditional strategy is to focus on both search engine optimization (SEO) and CRO, in order to build both the quantity and quality of digital leads.
Below find excerpts of entries from this blog that have a conversion rate optimization focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.
Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients… Read more »
Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in… Read more »
Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »
Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings. Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things… Read more »
One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential… Read more »
By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website. These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some… Read more »
Written by Michael Hostiuck & Erin Meyer One of the best advantages website marketing has to offer is the flexibility to make changes. If something isn’t working, you can change tack and try a new strategy. The problem is knowing whether or not your new strategy will work any better than the previous one. User… Read more »
Site usability is a very important facet of web development, perhaps one of the most important. No matter how well your website ranks in the search engines, if using your website is confusing, your visitors will not use your website. There are a number of things to consider when discussing site usability, such as browser… Read more »
The first Cut&Paste digital design competitionwas held in New York City in 2005. It has grown massively since. Today, preliminary rounds are held in each of 12 cities worldwide — with winners competing in the Global Championship in NYC each year. This past Saturday, I was in attendance for the Los Angeles qualifying round of… Read more »