Digital Transformation: Finding Joy in Continuous Change

Posted by Eric Frye & filed under Conversion Optimization, Website Design.

Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »

Measuring Site Usability

Posted by Colleen Frye & filed under Conversion Optimization, Search Engine Marketing.

Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings.  Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things… Read more »

Easily Testing Website Success

Posted by Will McKenzie & filed under Conversion Optimization, Website Design.

One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential… Read more »

Adding Video Content – Post or Host?

Posted by Erin Meyer & filed under Conversion Optimization, National, Search Engine Marketing, Social Media Marketing.

By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website.  These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some… Read more »

Instead of Guessing, Try User Testing

Posted by Erin Meyer & filed under Conversion Optimization, National.

Written by Michael Hostiuck & Erin Meyer One of the best advantages website marketing has to offer is the flexibility to make changes.  If something isn’t working, you can change tack and try a new strategy. The problem is knowing whether or not your new strategy will work any better than the previous one. User… Read more »

The Importance of Site Usability

Posted by Michael Hostiuck & filed under Conversion Optimization, National, Search Engine Marketing, Website Design.

Site usability is a very important facet of web development, perhaps one of the most important. No matter how well your website ranks in the search engines, if using your website is confusing, your visitors will not use your website. There are a number of things to consider when discussing site usability, such as browser… Read more »

How Does My Website Look On Different Computers & Mobile Devices?

Posted by Eric Frye & filed under Conversion Optimization, Mobile Marketing, National.

We receive this question all the time.  Often it starts with the line, “I checked the website from home and ______ was different…” Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different… Read more »

Tuesday Tip: Get A FASTER Website

Posted by Eric Frye & filed under Conversion Optimization, National, Search Engine Marketing.

Loading…loading…………loading………………………….. Do you dream of a faster website for your business? A fast-loading website: – Earns better rankings in Google (Announcement from Google) – Earns better ad placement when using Google Adwords paid advertising – Improves satisfaction in site visitors (They get the info they need faster!) – Increases the number of pages one visitor… Read more »