For many years our company tagline was, “Turning visitors into customers.” This is how firmly we believe in the power of conversion optimization. Conversion optimization, or conversion rate optimization (CRO), is the act of increasing the frequency at which website visitors take action on your website (ie. make a purchase or subscribe). Traffic alone does not guarantee a profit. The traditional strategy is to focus on both search engine optimization (SEO) and CRO, in order to build both the quantity and quality of digital leads.  

Below find excerpts of entries from this blog that have a conversion rate optimization focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Strategies for a High Converting Shopping Page

Posted by Erin Meyer & filed under Conversion Optimization.

Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to… Read more »

How Onsite Search Boosts Conversions

Posted by Upright Team & filed under Conversion Optimization.

Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients… Read more »

Most Effective Call-to-Action Strategies

Posted by Erin Meyer & filed under Conversion Optimization.

Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in… Read more »

Digital Transformation: Finding Joy in Continuous Change

Posted by Eric Frye & filed under Conversion Optimization, Website Design.

Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »

Measuring Site Usability

Posted by Colleen Frye & filed under Conversion Optimization, Search Engine Marketing.

Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings.  Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things… Read more »

Easily Testing Website Success

Posted by Will McKenzie & filed under Conversion Optimization, Website Design.

One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential… Read more »

Adding Video Content – Post or Host?

Posted by Erin Meyer & filed under Conversion Optimization, Search Engine Marketing, Social Media Marketing.

By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website.  These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some… Read more »

Instead of Guessing, Try User Testing

Posted by Erin Meyer & filed under Conversion Optimization.

Written by Michael Hostiuck & Erin Meyer One of the best advantages website marketing has to offer is the flexibility to make changes.  If something isn’t working, you can change tack and try a new strategy. The problem is knowing whether or not your new strategy will work any better than the previous one. User… Read more »

Upright Attends Cut & Paste Design Competition

Posted by Eric Frye & filed under Conversion Optimization, Upright News.

The first Cut&Paste digital design competitionwas held in New York City in 2005. It has grown massively since. Today, preliminary rounds are held in each of 12 cities worldwide — with winners competing in the Global Championship in NYC each year. This past Saturday, I was in attendance for the Los Angeles qualifying round of… Read more »