Creating Effective Content – Think Like Your Customer

Posted by Jacob Meyer & filed under Content Development.

One of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor.  Therefore it is essential to take a little time and think like your customer.  You need to create content that engages and inspires your customer. Get in… Read more »

7 Steps for Developing an Effective Business Blog Strategy

Posted by Erin Meyer & filed under Content Development.

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more… Read more »

How to Create Quality Website Content for a Small Business

Posted by Will McKenzie & filed under Content Development.

“Content is King”, a cliché that every business owner has been told by someone in a marketing department. All clichés are based in at least some reality and even though “Content is King” is an oversimplification, it is based in truth. In order for a small or medium business to compete with big box stores… Read more »

5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »

Does Your Home Page Excite Viewers?

Posted by Erin Meyer & filed under Content Development, Website Design.

If your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is… Read more »

Why Should Your Business Blog

Posted by Colleen Frye & filed under Content Development.

This is a very fitting topic since we’re blogging, eh!? Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business… Read more »

12 Easy Topic Ideas for Business Blogging

Posted by Erin Meyer & filed under Content Development.

Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website.  Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can… Read more »

Add to the Content on your Website!

Posted by Will McKenzie & filed under Content Development.

Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to… Read more »