Content development is a key component in creating and maintaining a website that is informative, attractive to visitors, and worthy of the coveted top search ranking spots. It is not always easy to come up with ideas for generating new, worthwhile content. Our experts offer ideas for content development that will keep your website engaging and well-ranked.

Below find excerpts of entries from this blog that have a content development focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Your Blog Should Not Sound Like Advertising

Posted by Diana Hadden & filed under Content Development.

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »

Ideas for Creating Keyword Content Pages

Posted by Eric Frye & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

Ditch the Pitch – The Art of Social Media Messaging

Posted by Erin Meyer & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages. Marketing Sherpa reports that… Read more »

A New Look at the 4 P’s of Marketing

Posted by Erin Meyer & filed under Content Development.

If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most… Read more »

Creating Effective Content – Think Like Your Customer

Posted by Jacob Meyer & filed under Content Development.

One of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor.  Therefore it is essential to take a little time and think like your customer.  You need to create content that engages and inspires your customer. Get in… Read more »

7 Steps for Developing an Effective Business Blog Strategy

Posted by Erin Meyer & filed under Content Development.

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more… Read more »

How to Create Quality Website Content for a Small Business

Posted by Will McKenzie & filed under Content Development.

“Content is King”, a cliché that every business owner has been told by someone in a marketing department. All clichés are based in at least some reality and even though “Content is King” is an oversimplification, it is based in truth. In order for a small or medium business to compete with big box stores… Read more »

5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »