Content development is a key component in creating and maintaining a website that is informative, attractive to visitors, and worthy of the coveted top search ranking spots. It is not always easy to come up with ideas for generating new, worthwhile content. Our experts offer ideas for content development that will keep your website engaging and well-ranked.

Below find excerpts of entries from this blog that have a content development focus, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

Why Isn’t My Business Blog Working?

Posted by Erin Meyer & filed under Content Development.

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

Posted by Hannah Roberts & filed under Content Development.

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »

5 Tips for an Effective Blog Strategy

Posted by Erin Meyer & filed under Content Development.

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business… Read more »

Your Blog Should Not Sound Like Advertising

Posted by Upright Team & filed under Content Development.

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »

Ideas for Creating Keyword Content Pages

Posted by Upright Team & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

Ditch the Pitch – The Art of Social Media Messaging

Posted by Erin Meyer & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages. Marketing Sherpa reports that… Read more »

A New Look at the 4 P’s of Marketing

Posted by Erin Meyer & filed under Content Development.

If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most… Read more »

Creating Effective Content – Think Like Your Customer

Posted by Jacob Meyer & filed under Content Development.

One of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor.  Therefore it is essential to take a little time and think like your customer.  You need to create content that engages and inspires your customer. Get in… Read more »