Your digital audience is accustomed to predictive customer experiences online. Industry-leading websites such as have defined our expectations for elegant digital customer interactions. Yet even for local businesses, analyzing and improving the complete customer interaction, is crucial. Competitive differentiation allows you to finally win sales on more than price or product features. Compete on customer experience, using advice from here.

Below find excerpts of entries from this blog that are focused on competitive differentiation, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours. When you are ready to take action and earn more customers online, contact us.

How Your Local Business Can Be Digitally Competitive

Posted by Hannah Roberts & filed under Competitive Differentiation.

With the rise in online shopping and easy access to tons of product reviews, your local business needs a distinctive digital presence to stay competitive. Whether this means having a website with online selling, multiple social media platforms, and/or great online customer service, these can all attribute to your customers’ perception of your brand. To… Read more »

Three Options for Competitive Differentiation

Posted by Greg Barlow & filed under Competitive Differentiation.

Your buyers are in control, and you know it. When someone can anonymously go online and investigate everything about you, your products and your competitors before deciding whom they will contact, that is control! There’s nothing wrong with that, and it will certainly be that way for the foreseeable future, but in that environment, how… Read more »