5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »

Marketing automation is such a buzz word, but is it really useful?

Posted by Jacob Meyer & filed under Business Growth, Digital Marketing.

The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she… Read more »

Small Business Owners, Huddle Around!

Posted by Jenn Johnson & filed under Business Growth.

There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things. It’s key… Read more »

Promoting Local Business: 5 Things You Should Be Doing Online

Posted by Erin Meyer & filed under Business Growth.

The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they… Read more »

4 Ways to Set Expectations

Posted by Will McKenzie & filed under Business Growth.

“Best Burger in Town”  “Rated in Top 10 for Past 5 Years”  “#1 Seafood in the Midwest” Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping… Read more »

Getting a Handle on Surveys for Small Businesses

Posted by Jacob Meyer & filed under Business Growth, Digital Marketing.

Is it really that difficult to start and implement? Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference.  If you don’t ask you’ll never know and if… Read more »

Update that Status – 12 Reusable Ideas for Facebook

Posted by Erin Meyer & filed under Business Growth, Social Media Marketing.

Love it or hate it, there is no denying the influence of Facebook.  The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing  report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook. Now more… Read more »

A Phrase to Live By: Addressing Customer Issues

Posted by Will McKenzie & filed under Business Growth, Local Search Focus.

Good, Fast, Cheap. You can only pick two. Running a small business comes with challenges that most people can hardly understand, and one challenge that seems to rear its head every day is customer satisfaction and expectations. Issues will arise daily within one of these three groups and every issue can be broken into one… Read more »

Don’t Forget About Your Competitors

Posted by Jenn Johnson & filed under Business Growth.

Once every six months our account managers will take a gander and see what competitors are doing with their online marketing efforts. This isn’t to copy them or ‘steal’ their strategies but to be totally aware of what the competition is up to. If you ignore your competition entirely, you may be missing out on… Read more »

How to Keep Your Employees Happy, On a Budget!

Posted by Colleen Frye & filed under Business Growth.

Have you heard of the phrase, ‘Happy spouse, happy house’? If not, we bet you know what it means… if all people in the household are happy, everything runs smoothly! Well same goes for your company and its employees!  At Upright Communications, we have a ‘Celebration Committee’ where we celebrate all of life’s achievements!  Whether… Read more »