No matter your product or service, the growth of your business is always a key goal. Your digital marketing campaign holds amazing potential for tapping into sources for business growth. There are many ways businesses like yours can use the power of an effective online presence to promote business growth.

Below find excerpts of entries from this blog that have a focus on business growth, with an opportunity to read more of each entry. We also invite you to continue exploring our website, to get a clear picture of how Upright helps businesses like yours to grow! When you are ready to take action and earn more customers online, contact us.

Are You Leveraging the Advantage of Google Search Console?

Posted by Erin Meyer & filed under Business Growth, Search Engine Marketing, Web Analytics.

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.   Search Console offers tools and reports for the following actions: Confirm that Google can… Read more »

Could a Virtual Trade Show Concept Work for Your Business?

Posted by Erin Meyer & filed under Business Growth, Digital Marketing.

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses…. Read more »

Think Differently About Your Website Visitors

Posted by Greg Frye & filed under Business Growth.

This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have… Read more »

Upright Salutes WPT Nonwovens

Posted by Erin Meyer & filed under Business Growth.

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

How to Grow Your Business Online

Posted by Greg Barlow & filed under Business Growth.

Once a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do…. Read more »

Online Lead Generation That Works

Posted by Colleen Frye & filed under Business Growth.

When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and… Read more »

5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »

Marketing automation is such a buzz word, but is it really useful?

Posted by Jacob Meyer & filed under Business Growth, Digital Marketing.

The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she… Read more »

Small Business Owners, Huddle Around!

Posted by Jenn Sargeant & filed under Business Growth.

There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things. It’s key… Read more »

Promoting Local Business: 5 Things You Should Be Doing Online

Posted by Erin Meyer & filed under Business Growth.

The buyers who are looking for the products and services you sell are using the internet to find their local options. When they go online, are they going to find you? This is an important question you should ask yourself as a local business owner. Just having a website is not enough to ensure they… Read more »