Your Business and Generation Z: Marketing to a New Generation

Posted by Sara Mahmood & filed under Social Media Marketing.

Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest… Read more »