Digital Touchpoints – What Are They?

Posted by & filed under Touchpoint Marketing.

A “touchpoint” can be defined as any interaction that your company has with your prospects or customers.  These touchpoints taken collectively define the Customer Experience.  The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect. At Upright, we work with clients on digital marketing initiatives and… Read more »

What Are We Getting From Our Website Marketing

Posted by & filed under Digital Marketing.

When someone tells me “we don’t know what we’re getting from our website”, it usually means that they can’t identify many new customers that resulted from a website visit.  And they believe that their website should help them land a lot more sales than it does.  Sound familiar?  If you find yourself in this situation,… Read more »

Of Mojo and Mantra

Posted by & filed under Digital Marketing.

What an amazing book – Peak: How Great Companies Get Their Mojo From Maslow.  It was written by Chip Conley, the founder of the Joie De Vivre Hospitality, the second largest boutique hotelier in the world.  The book describes how Conley used the principles of Maslow’s Hierarchy to overcome the storm that hit the travel… Read more »

Give Visitors A Nudge, Not a Pounding

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When visitors come to your website, they are in control. They choose which pages to view and what actions to take. And while you try your best to make them aware of your calls-to-action and important content, they don’t always make it to those forms or pages. Wouldn’t it be nice to be able to… Read more »