Are You Leveraging the Advantage of Google Search Console?

Posted by Erin Meyer & filed under Business Growth, Search Engine Marketing, Web Analytics.

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.   Search Console offers tools and reports for the following actions: Confirm that Google can… Read more »

New Upgrade Rolling Out for Google Local Advertisers

Posted by Erin Meyer & filed under Local Search Focus.

According to a recent report, Google has begun offering local advertisers a new fee-based profile enhancement opportunity. The Google My Business (GMB) dashboard now has a new option for Local Service Ad (LSA) users to pay $50 per month for a profile upgrade, which includes a “Google Guaranteed” badge.  Benefits reportedly available with the upgrade include… Read more »

Could a Virtual Trade Show Concept Work for Your Business?

Posted by Erin Meyer & filed under Business Growth, Digital Marketing.

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses…. Read more »

Upright Salutes WPT Nonwovens

Posted by Erin Meyer & filed under Business Growth.

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

Does Small Business Marketing Automation Make Sense for You?

Posted by Erin Meyer & filed under Small Business Focus.

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19. For at least the immediate future, your customers and employees are probably going to… Read more »

Upright Customer Spotlight: Valentine Radar Detectors

Posted by Erin Meyer & filed under Upright News.

Upright is proud to spotlight a new client website launch for Valentine Radar Detectors. The newly enhanced and expanded Valentine website still features descriptive information about the V1 Detector product line, but in a new responsive format for a better mobile experience. The launch of the new website coincides with the release of the all… Read more »

COVID-19 Scams: What You Need To Know

Posted by Erin Meyer & filed under Tech News.

It is disappointing but not surprising to learn that a whole new crop of scams are being unleashed on an unsuspecting and vulnerable public. As criminals develop schemes to take advantage of people’s fears, it is important to share warnings with the people in our lives who may be most at risk for attack. Older… Read more »

Google’s Mobile-First Indexing – 5 Things You Should Know

Posted by Erin Meyer & filed under Mobile Marketing.

Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates. What is Mobile-First Indexing? According to Google Developers, mobile-first indexing means: “Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with… Read more »

Upright Customer Spotlight: Paragon Roofing

Posted by Erin Meyer & filed under Website Design.

Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products. About Paragon Roof Systems Paragon Roof System is a new company,… Read more »

Writing Effective Meta Descriptions

Posted by Erin Meyer & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood… Read more »