Google’s Mobile-First Indexing – 5 Things You Should Know

Posted by Erin Meyer & filed under Mobile Marketing.

Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates. What is Mobile-First Indexing? According to Google Developers, mobile-first indexing means: “Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with… Read more »

Upright Customer Spotlight: Paragon Roofing

Posted by Erin Meyer & filed under Website Design.

Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products. About Paragon Roof Systems Paragon Roof System is a new company,… Read more »

Writing Effective Meta Descriptions

Posted by Erin Meyer & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood… Read more »

Upright Customer Spotlight: Anthony Cole Training Launches New Website

Posted by Erin Meyer & filed under Website Design.

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools. About Anthony Cole Training Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and… Read more »

Upright Customer Spotlight: AnchorHog Launches New Website

Posted by Erin Meyer & filed under Website Design.

Upright is proud to showcase a new client website launch – AnchorHog. The new AnchorHog website sells an innovative line of ground anchors, designed to secure valuable property stored indoors and out. About AnchorHog AnchorHog is an innovative lock security anchor created by Frank Lauyans, to answer the need for

Strategies for a High Converting Shopping Page

Posted by Erin Meyer & filed under Conversion Optimization.

Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to… Read more »

7 Ways to Improve On-Page Optimization

Posted by Erin Meyer & filed under Search Engine Marketing.

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »

Why Isn’t My Business Blog Working?

Posted by Erin Meyer & filed under Content Development.

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Upright Customer Spotlight: Fecon Launches New Website

Posted by Erin Meyer & filed under Website Design.

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications. About Fecon Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market…. Read more »