Upright Customer Spotlight: S&S Tire Launches NEW Website

Posted by Erin Meyer & filed under Upright News, Website Design.

Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »

Most Effective Call-to-Action Strategies

Posted by Erin Meyer & filed under Conversion Optimization.

Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in… Read more »

Social Media for Local Business – 6 Ideas You Can Use Over and Over

Posted by Erin Meyer & filed under Local Search Focus.

There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »

Online Marketing – 4 Essentials for Local Business

Posted by Erin Meyer & filed under Local Search Focus.

Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing… Read more »

Ditch the Pitch – The Art of Social Media Messaging

Posted by Erin Meyer & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages. Marketing Sherpa reports that… Read more »

A New Look at the 4 P’s of Marketing

Posted by Erin Meyer & filed under Content Development.

If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most… Read more »

Happy Holidays from Upright Communications

Posted by Erin Meyer & filed under Upright News.

The holidays are a time of celebration and making special memories with family and friends.  For many of us, traditions are a big part of the festivities and special moments we enjoy. In honor of the season, the Upright team has some Christmas traditions we would like to share with you. Keely Ledebur Each year… Read more »

7 Steps for Developing an Effective Business Blog Strategy

Posted by Erin Meyer & filed under Content Development.

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more… Read more »

Three Keyword Tips for Improving Local Search Performance

Posted by Erin Meyer & filed under Search Engine Marketing.

Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your… Read more »

New Google Q&A Feature – 3 Things Local Businesses Should Do

Posted by Erin Meyer & filed under Search Engine Marketing, Tech Updates.

Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search. How the Google Q&A Feature Works When consumers use Google Maps… Read more »