Ditch the Pitch – The Art of Social Media Messaging

Posted by Erin Meyer & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages. Marketing Sherpa reports that… Read more »

A New Look at the 4 P’s of Marketing

Posted by Erin Meyer & filed under Content Development.

If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most… Read more »

Happy Holidays from Upright Communications

Posted by Erin Meyer & filed under Upright News.

The holidays are a time of celebration and making special memories with family and friends.  For many of us, traditions are a big part of the festivities and special moments we enjoy. In honor of the season, the Upright team has some Christmas traditions we would like to share with you. Keely Ledebur Each year… Read more »

7 Steps for Developing an Effective Business Blog Strategy

Posted by Erin Meyer & filed under Content Development.

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more… Read more »

Three Keyword Tips for Improving Local Search Performance

Posted by Erin Meyer & filed under Search Engine Marketing.

Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your… Read more »

New Google Q&A Feature – 3 Things Local Businesses Should Do

Posted by Erin Meyer & filed under Search Engine Marketing, Tech Updates.

Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search. How the Google Q&A Feature Works When consumers use Google Maps… Read more »

Upright Communications Earns Google Partner Agency Status

Posted by Erin Meyer & filed under Tech Updates, Upright News.

The Upright team is proud to announce our newly acquired status as a certified Google Partner Agency. Google Partners are specially qualified to provide a variety of Google related services ranging from AdWords account management to website optimization services. Extensive training is required to become a Google Partner Agency. As a Google Partner Agency, we… Read more »

Give Your Local Email Marketing Campaign a Boost

Posted by Erin Meyer & filed under Digital Marketing.

Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider. Even as digital communication continues to evolve, email is still a widely used communications tool: According to data from Statista, by 2019, the… Read more »

5 Ways to Build Trust as a Local Business

Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing… Read more »