Upright Customer Spotlight: Fecon Launches New Website

Posted by Erin Meyer & filed under Website Design.

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications. About Fecon Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market…. Read more »

Case Study: Domestic Nonwovens Producer Gains Leads and Recognition with Upright Program

Posted by Erin Meyer & filed under Upright News.

Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer. About the Client WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics. Serving global markets in the medical, hygiene,… Read more »

5 Tips for an Effective Blog Strategy

Posted by Erin Meyer & filed under Content Development.

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business… Read more »

Upright Customer Spotlight: S&S Tire Launches NEW Website

Posted by Erin Meyer & filed under Upright News, Website Design.

Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »

Most Effective Call-to-Action Strategies

Posted by Erin Meyer & filed under Conversion Optimization.

Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in… Read more »

Social Media for Local Business – 6 Ideas You Can Use Over and Over

Posted by Erin Meyer & filed under Local Search Focus.

There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »

Online Marketing – 4 Essentials for Local Business

Posted by Erin Meyer & filed under Local Search Focus.

Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing… Read more »

Ditch the Pitch – The Art of Social Media Messaging

Posted by Erin Meyer & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages. Marketing Sherpa reports that… Read more »

A New Look at the 4 P’s of Marketing

Posted by Erin Meyer & filed under Content Development.

If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most… Read more »