Strategies for a High Converting Shopping Page

Posted by Erin Meyer & filed under Conversion Optimization.

Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to… Read more »

7 Ways to Improve On-Page Optimization

Posted by Erin Meyer & filed under Search Engine Marketing.

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »

Why Isn’t My Business Blog Working?

Posted by Erin Meyer & filed under Content Development.

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Upright Customer Spotlight: Fecon Launches New Website

Posted by Erin Meyer & filed under Website Design.

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications. About Fecon Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market…. Read more »

Case Study: Domestic Nonwovens Producer Gains Leads and Recognition with Upright Program

Posted by Erin Meyer & filed under Upright News.

Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer. About the Client WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics. Serving global markets in the medical, hygiene,… Read more »

5 Tips for an Effective Blog Strategy

Posted by Erin Meyer & filed under Content Development.

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business… Read more »

Upright Customer Spotlight: S&S Tire Launches NEW Website

Posted by Erin Meyer & filed under Upright News, Website Design.

Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »

Most Effective Call-to-Action Strategies

Posted by Erin Meyer & filed under Conversion Optimization.

Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in… Read more »

Social Media for Local Business – 6 Ideas You Can Use Over and Over

Posted by Erin Meyer & filed under Local Search Focus.

There’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities. Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic… Read more »