Upright Shares: Angel’s Rest Animal Sanctuary

Posted by & filed under Upright News.

Angel’s Rest Animal Sanctuary (ARAS) is a non-profit shelter located in Amelia, OH near Cincinnati. ARAS operates as a care facility for pets that are left alone and helpless due to illness, old age or neglect. The staff lovingly rehabilitates, fosters and seeks adoption for its furry residents. Animals can be adopted on-site. The team… Read more »

Digital Transformation: Finding Joy in Continuous Change

Posted by & filed under Conversion Optimization, Website Design.

Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »

Win Customers in a Micro-Moment

Posted by & filed under Digital Marketing.

Smartphones have massively changed the way we use the Internet. Our smartphones are nearly an appendage, and we turn to them compulsively in fleeting moments. Late-night searches for “pizza near me” are nothing new. What is new is the complexity of business transactions taking place from smartphones. Indeed, there are billions of dollars to be… Read more »

Ouch! 2013 Traffic Bleeds 22% for Internet Yellowpages (IYP) Websites

Posted by & filed under National, Search Engine Marketing.

Remember sites like Yellowpages.com and Mapquest, before you Googled everything? Internet Yellowpages (IYPs) are “business search engines” that categorize businesses by type.  Users search by biz name or type, and then see basic results showing phone number, website URL and physical address.  In the Internet’s formative years, people turned to these websites as an alternative to… Read more »

Funding for New Social Media Ideas – So 2011?

Posted by & filed under Facebook, National, Social Media Marketing, Twitter.

According to Bloomberg Businessweek, the social media bubble is bursting.  From Wall Street trading to closed-doors corporate funding, investors have begun turning a cold shoulder to the inventors of tomorrow’s social sharing networks. In fact, corporate investment in social media (in networks such as Facebook and Pinterest, the funding of apps, etc.), has steadily declined… Read more »

How Does My Website Look On Different Computers & Mobile Devices?

Posted by & filed under Conversion Optimization, Mobile Marketing, National.

We receive this question all the time.  Often it starts with the line, “I checked the website from home and ______ was different…” Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different… Read more »