Upright Shares: Angel’s Rest Animal Sanctuary

Posted by Eric Frye & filed under Upright News.

Angel’s Rest Animal Sanctuary (ARAS) is a non-profit shelter located in Amelia, OH near Cincinnati. ARAS operates as a care facility for pets that are left alone and helpless due to illness, old age or neglect. The staff lovingly rehabilitates, fosters and seeks adoption for its furry residents. Animals can be adopted on-site. The team… Read more »

Digital Transformation: Finding Joy in Continuous Change

Posted by Eric Frye & filed under Conversion Optimization, Website Design.

Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon…. Read more »

Win Customers in a Micro-Moment

Posted by Eric Frye & filed under Digital Marketing.

Smartphones have massively changed the way we use the Internet. Our smartphones are nearly an appendage, and we turn to them compulsively in fleeting moments. Late-night searches for “pizza near me” are nothing new. What is new is the complexity of business transactions taking place from smartphones. Indeed, there are billions of dollars to be… Read more »

Create a Google Plus Page for your Business

Posted by Eric Frye & filed under Local Search Focus, Search Engine Marketing.

You’re a busy businessperson. You don’t have time to read commentary and speculation on the future of Google+ (or you can read our blog ;-)). You just want to know how to create a solid Google+ Page for your business. Because it gives your business vital local visibility. And you’re smart like that. Let’s proceed with these… Read more »

Ouch! 2013 Traffic Bleeds 22% for Internet Yellowpages (IYP) Websites

Posted by Eric Frye & filed under Search Engine Marketing.

Remember sites like Yellowpages.com and Mapquest, before you Googled everything? Internet Yellowpages (IYPs) are “business search engines” that categorize businesses by type.  Users search by biz name or type, and then see basic results showing phone number, website URL and physical address.  In the Internet’s formative years, people turned to these websites as an alternative to… Read more »

Funding for New Social Media Ideas – So 2011?

Posted by Eric Frye & filed under Facebook, Social Media Marketing, Twitter.

According to Bloomberg Businessweek, the social media bubble is bursting.  From Wall Street trading to closed-doors corporate funding, investors have begun turning a cold shoulder to the inventors of tomorrow’s social sharing networks. In fact, corporate investment in social media (in networks such as Facebook and Pinterest, the funding of apps, etc.), has steadily declined… Read more »

Upright Attends Cut & Paste Design Competition

Posted by Eric Frye & filed under Conversion Optimization, Upright News.

The first Cut&Paste digital design competitionwas held in New York City in 2005. It has grown massively since. Today, preliminary rounds are held in each of 12 cities worldwide — with winners competing in the Global Championship in NYC each year. This past Saturday, I was in attendance for the Los Angeles qualifying round of… Read more »

Shifting Trends: Mobile Apps vs. Mobile-Optimized Websites

Posted by Eric Frye & filed under Mobile Marketing.

Dr. Jakob Nielsen, often called the “father of Web usability,” remains a thought leader today as he continues to research emerging trends. Today we focus on Nielsen’s new findings on mobile usage — do people prefer using mobile apps, or visiting websites from their smartphones? This report asserts that as of early 2012, the experience… Read more »

How Does My Website Look On Different Computers & Mobile Devices?

Posted by Eric Frye & filed under Conversion Optimization, Mobile Marketing.

We receive this question all the time.  Often it starts with the line, “I checked the website from home and ______ was different…” Good web designers and developers do a considerable amount of testing before launching a new website — using tools to simulate the view of the website on different computers (various resolutions), different… Read more »