Presenting the Newly Updated G Squared Engineered Products Website

Posted by Diana Hadden & filed under Upright News.

Upright Communications is proud to present the newly updated G Squared Engineered Products website. Our client, G Squared Engineered Products, is a technically-oriented manufacturer’s representative agency and distributor that has served the Gulf Coast region, including Louisiana, Mississippi and parts of Texas and Alabama, since 1980. They represent manufacturers of specialty process equipment such as… Read more »

The Game Has Changed

Posted by Diana Hadden & filed under Digital Marketing.

It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous,… Read more »

Your Blog Should Not Sound Like Advertising

Posted by Diana Hadden & filed under Content Development.

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »