Google My Business ‘Trolling’ Opportunities

Posted by Colleen Frye & filed under Local Search Focus.

Below are all the ways that disgruntled customers, bitter employees, and unethical competitors can cause havoc to your Google My Business listing. Not the most uplifting of topics, but it’s well-worth the read because your business is certainly susceptible to vulnerabilities that Google My Business poses. Uploading inappropriate photos Anyone can upload a photo to… Read more »

Facebook Jobs

Posted by Colleen Frye & filed under Social Media Marketing.

Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly… Read more »

Internet Marketing Strategies for National Businesses

Posted by Colleen Frye & filed under Digital Marketing.

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending… Read more »

Google Reviews & Local Business

Posted by Colleen Frye & filed under Local Search Focus, Search Engine Marketing.

Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust… Read more »

Your Website’s Mobile Speed Is Very Important

Posted by Colleen Frye & filed under Mobile Marketing.

Google has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week. While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual  impact on mobile… Read more »

Social Media Marketing – Bare Necessities for Small Business

Posted by Colleen Frye & filed under Social Media Marketing.

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at… Read more »

Online Lead Generation That Works

Posted by Colleen Frye & filed under Business Growth.

When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and… Read more »

Google My Business – Adding Business Descriptions to Google Dashboard

Posted by Colleen Frye & filed under Local Search Focus.

Google My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented. However, one thing that we’ve noticed that’s missing in… Read more »

Developing an Effective Small Business Blog Strategy

Posted by Colleen Frye & filed under Local Search Focus.

If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There… Read more »

Quick Social Media Post Ideas

Posted by Colleen Frye & filed under Social Media Marketing.

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have… Read more »