Online Lead Generation That Works

Posted by Colleen Frye & filed under Business Growth.

When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and… Read more »

Developing an Effective Small Business Blog Strategy

Posted by Colleen Frye & filed under Local Search Focus.

If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There… Read more »

Quick Social Media Post Ideas

Posted by Colleen Frye & filed under Social Media Marketing.

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have… Read more »

Top Digital Marketing Strategies for Local Businesses

Posted by Colleen Frye & filed under Digital Marketing.

We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales. For a local business doing most if not all their marketing, online, it’s important… Read more »

How to Determine If A ‘Free Audit’ Email Is Accurate

Posted by Colleen Frye & filed under Digital Marketing.

This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not? Every month, we receive a forwarded email from our clients that says something… Read more »

Small Business Mobile Apps: What You Need to Consider

Posted by Colleen Frye & filed under Mobile Marketing, Small Business Focus.

A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of… Read more »

Google Developers – Job Postings for Search

Posted by Colleen Frye & filed under Local Search Focus.

As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger… Read more »

Google My Business – New Post Rollout

Posted by Colleen Frye & filed under Local Search Focus.

Google My Business has rolled out a new feature to several accounts where you can post news, events, savings, etc. publically to your business listing. If you received an email from Google inviting you to the program, you’re eligible to start posting right away. We performed a test for a client we saw the new Google… Read more »

How Valuable Are Keywords In Domain URL?

Posted by Colleen Frye & filed under Local Search Focus.

For years, SEO enthusiasts have been trying to understand if there was a SEO value of having keywords in your domain URL. Despite this being up for debate, it’s certainly clear that a page’s URL can fill a number of important roles. Just think, when you search for something in Google, they show you the… Read more »