Sharing Is Caring: LinkedIn

Posted by Colleen Frye & filed under Digital Marketing.

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings…. Read more »

SEO Became Best in a Year of Worsts

Posted by Colleen Frye & filed under Search Engine Marketing.

I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’. Fast forward… Read more »

Celebrate the Holidays on Google My Business

Posted by Colleen Frye & filed under Local Search Focus.

It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between… Read more »

Google Analytics for Local Businesses Study

Posted by Colleen Frye & filed under Local Search Focus.

Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch. Research… Read more »

Branded Search Results Change Again on Mobile

Posted by Colleen Frye & filed under Local Search Focus.

Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉 Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board…. Read more »

Google My Business ‘Trolling’ Opportunities

Posted by Colleen Frye & filed under Local Search Focus.

Below are all the ways that disgruntled customers, bitter employees, and unethical competitors can cause havoc to your Google My Business listing. Not the most uplifting of topics, but it’s well-worth the read because your business is certainly susceptible to vulnerabilities that Google My Business poses. Uploading inappropriate photos Anyone can upload a photo to… Read more »

Facebook Jobs

Posted by Colleen Frye & filed under Social Media Marketing.

Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly… Read more »

Internet Marketing Strategies for National Businesses

Posted by Colleen Frye & filed under Digital Marketing.

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending… Read more »

Google Reviews & Local Business

Posted by Colleen Frye & filed under Local Search Focus, Search Engine Marketing.

Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust… Read more »

Your Website’s Mobile Speed Is Very Important

Posted by Colleen Frye & filed under Mobile Marketing.

Google has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week. While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual  impact on mobile… Read more »