Upright Customer Spotlight: Xtek Launches NEW Website

Posted by Greg Barlow & filed under Upright News.

Upright Communications is proud to showcase the newly launched website of our client, Xtek, Inc. Established in 1909, Xtek is an industry-leading manufacturer of custom engineered components for industrial applications in steel mills, aluminum mills, mineral processing, power generation, pulp and paper, and other industries throughout the world.

Three Options for Competitive Differentiation

Posted by Greg Barlow & filed under Competitive Differentiation.

Your buyers are in control, and you know it. When someone can anonymously go online and investigate everything about you, your products and your competitors before deciding whom they will contact, that is control! There’s nothing wrong with that, and it will certainly be that way for the foreseeable future, but in that environment, how… Read more »

5 Keys to Developing Your B2B Digital Marketing Plan

Posted by Greg Barlow & filed under Digital Marketing.

The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours,… Read more »

3 Examples of Digital Touchpoints

Posted by Greg Barlow & filed under Digital Marketing, Touchpoint Marketing.

A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression… Read more »

Game of Thrones: The Upright Theories!

Posted by Greg Barlow & filed under Friday Fun, Upright News.

There are several of us on the Upright team that are obsessed with watching Game of Thrones on HBO every week. Most of us have read the books as well, but now that we’re well past where the books left off in most areas, it’s fun to pontificate on some of the big moments to… Read more »

Helping Clients Conquer the World!

Posted by Greg Barlow & filed under Search Engine Marketing, Upright News.

It’s not often that we like to brag on ourselves, or even share customer success stories, but this one is really pretty cool! Upright met Southern Tank in August of 2007.  Southern Tank is a custom steel tank manufacturing company based in Owensboro, Kentucky.  They had always considered themselves a “regional” company  because, as Vice… Read more »

Google Releases the “Hummingbird”

Posted by Greg Barlow & filed under Search Engine Marketing, Tech Updates.

Late last month, on their 15th anniversary, Google announced a major change to its search algorithm, dubbed Hummingbird, which had actually been active for over a month.  Unlike the recent Panda and Penguin updates that affected a relatively small number of search results, Hummingbird may impact up to 90% of searches!  So, what is Google… Read more »